SaaS Go-To-Market Consulting
Go-to-Market (GTM) consulting is a service tailored for B2B SaaS businesses focused on accelerating revenue through effective sales and marketing strategies and establishing fruitful partnerships. This service encompasses analyzing and optimizing sales and marketing methods tailored to a company’s Ideal Customer Profile (ICP).
A Clear Plan For Accelerated Growth
Once an ICP(s) has been identified, it’s time to create a Go-to-Market (GTM) strategy. For new products, this is often an exercise in defining each segment and the problems that each segment faces, then measuring the level of pain the solution solves, the ease of implementation, and the ease of sale. From there, it’s as simple as adding up the numbers and determining how best to reach the top groups.
Go-to-Market Services For B2B SaaS Businesses
JHMG’s approach to Go-to-Market consulting begins with a comprehensive assessment of a client’s current strategies. We look for existing competitive edges, such as significant user networks or potent distribution partners, that can be leveraged for rapid market penetration.
If such advantages are absent, our team works closely with clients to construct robust sales flows, channel development, and streamlined sales processes. We integrate this deep dive with an understanding of your business’s capacity for growth, ensuring that your team can handle the scaling process without being overwhelmed.
For established businesses, our focus pivots towards methods for cross-selling or upselling to the existing customer base, exploring the most effective communication and sales strategies for your products or services. For startups, identifying and maximizing the right partnerships and channels becomes key.
Once the comprehensive analysis is complete, we compile a report detailing recommended strategies, marketing plans, and associated costs. This report factors into our client’s forecasting and goals/OKRs, ensuring strategic alignment with your business objectives.
Why Choose JHMG’s Go-to-Market Strategy Consulting?
JHMG’s Go-to-Market consulting services enables rapid market growth and effective customer acquisition. Our tailored approach involves a complete analysis and report on distribution systems, partners, and sales methodologies and more to ensure our clients are always expanding.
All this includes meticulously analyzing a business’s sales strategies and existing assets, crafting detailed sales processes, and providing actionable recommendations.
Go-to-Market Consulting Deliverables
JHMG’s Go-to-Market consulting services provide strategic deliverables to arm B2B SaaS businesses with the tools and insights necessary for effective distribution and growth. Our deliverables include:
Actionable recommendations on how to align marketing and sales efforts for consistency and efficiency, improving overall performance and growth potential.
Explore Growth-Focused Case Studies
Dive into real-world examples of our focus on expansion.
Thought Leadership
Get our blog feed here or subscribe to our newsletter to have regular in-depth, actionable SaaS content sent directly to you.
Example Sales Commission Policy
This commission policy was built over the course of many years and is used for outside sales personnel. We are putting this sales policy out publicly so that other agencies and consultancies can save the time and cost it took us to create a similar sale commission policy.
How to Utilize a SaaS Consultant: 8 Key Areas
Unlock your SaaS business’s full potential with expert consulting. Learn why hiring a SaaS consultant is essential for growth, scalability, and market success.