Buyer Surveys
A buyer survey is an integrative tool that validates various aspects of a business’s product and market fit. It is designed to gauge whether the ideal customer profile (ICP) aligns with the proposed customer’s needs and values, assess the suitability of chosen distribution methods, and determine the optimal pricing models based on consumer feedback.
Buyer surveys can be used for a multitude of additional purposes including, but not limited to:
- Price sensitivity analysis
- Feature usage
- Segmentation analysis
- Implementation success
The Value of Buyer Surveys
Understanding customer perspectives on product value, required features, and the competitive landscape is crucial for a SaaS business as it shapes a product development roadmap toward a system that satisfies market demands.
Buyer surveys in SaaS businesses often assess the demand for specific functions within a product and identify potential areas for improvement. They reveal whether the product lacks essential features that customers expect before purchasing. This information is pivotal for devising strategies to enhance product offerings and stay competitive.
Additionally, buyer surveys can illuminate how a B2B SaaS business compares to its competitors, whether customers would consider switching to a new product, and at what cost.
JHMG’s Approach to Buyer Surveys For Enterprise B2B SaaS Businesses
The team at JHMG leverages robust surveying tools, including our robust survey tools, to execute comprehensive buyer surveys.
Our SaaS product build team will reach out to potential and existing customers by sending surveys and conducting follow-up calls to ensure high response rates. In certain situations, we understand the value of incentivizing responses, particularly when engaging with busy executives, and we plan accordingly to obtain their input.
The survey results are meticulously compiled into an actionable report with a detailed analysis, highlighting key insights and recommendations, and putting this data in context with the inclusion of market segmentation data.
By combining buyer surveys with market segmentation data, our services enable a deeper market understanding and actionable suggestions for feature development and refinement.
Buyer Survey Deliverables
These deliverables are crafted to provide enterprise B2B SaaS businesses with in-depth knowledge of their market position and customer expectations, enabling them to make data-driven decisions for product improvement and strategic growth.
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