Crafting Your Brand Strategy
How is your brand? Does it connect with your customers? Does it mean something to you or to them? Does your brand have a goal, a strategy, or a purpose? Studies show that consistent branding across all platforms can increase revenue by up to 23%.
Branding typically encompasses the following elements:
- Company culture
- Company values
- Company emotions to communicate with customers
- Company logo
Implementing a branding strategy creates a cohesive and solid identity that communicates who you are, what you stand for, and the unique value you provide. It’s critical because, when executed effectively, your brand begins to sell itself. Studies show that 89% of shoppers stay loyal to brands that share their values. Therefore, it is instrumental for businesses to build their brand.
As your brand becomes more recognized and trusted, you can experience a flywheel effect. This momentum attracts more customers, further elevates your brand, and accelerates your business growth.
The Power Of Brand
A powerful brand strategy is vital for any SaaS business looking to build a strong brand that sells itself. At JHMG, our B2B SaaS consultants specialize in crafting enterprise brand strategies that define you and your company’s values while driving growth by creating a cohesive identity that resonates with your target audience.
A Deep Understanding
JHMG’s brand strategy approach starts with deeply understanding your company’s culture, long-term goals, products, and services.
We then examine how these elements interact and contribute to your brand’s overall perception. Through conversations and exercises with your team, we guide the development of a cohesive brand strategy that resonates with your ideal customer profile (ICP).
Our service provides a holistic view of how your brand strategy aligns with and supports your business objectives. This may involve design work for logos and brand redesigns, ensuring that every element of your brand communicates the right message to your target audience
Brand Strategy Deliverables
These deliverables provide a holistic view of your brand’s strategic direction as well as practical tools and designs to bring that strategy to life, ultimately building a powerful and cohesive brand identity:
This report outlines your brand’s strategic vision and details the steps necessary to achieve it. It covers an analysis of your current brand positioning, a competitive analysis, and a clear set of recommendations for distinguishing your brand in the marketplace.
This document accompanies the strategy report and includes a detailed breakdown of the costs associated with implementing the brand strategy. It comes with adjustable spreadsheets that allow executives to manipulate variables to see how changes in strategy can impact costs and outcomes, offering a dynamic tool for forecasting and planning.
For companies looking to establish a new brand identity or refresh their existing one, JHMG provides design services that can include logo creation, color scheme development, and visual branding elements. This ensures that the visual representation of your brand aligns with the strategic vision laid out in the brand strategy.
JHMG includes guided exercises and in-depth conversations as part of the collaborative approach to developing your brand strategy. These aim to uncover your company’s core values, culture, and long-term goals, critical in shaping a brand strategy that truly represents your business.
The deliverables include a detailed plan beyond analysis and recommendations. This plan outlines the steps your company needs to take to implement the brand strategy, ensuring that your brand’s vision is translated into actionable, measurable objectives.