Sales Collateral Creation for B2B SaaS
Sales collateral represent materials and assets that support your sales team’s efforts in engaging potential clients and closing more deals. Studies show that a significant portion of modern B2B buyers prefer to do their own research, so having sales collateral is a key part of the SaaS buying process.
In addition to prospects doing their own research, sales collateral (including case studies, whitepapers, webinars, instructional videos) are a vital tool to keeping prospects engaged within your sales process.
However, many sales teams lack the time and resources to create impactful sales collateral, which can impede progress towards their sales targets.
That’s where our sales collateral creation service comes in to address this gap, ensuring your team is well-equipped with impactful collateral to accelerate your sales process and increase prospect conversion.
Our approach to Sales Collateral Creation
We’ll collaborate closely with your sales and marketing teams to identify the specific needs and gaps in your current sales collateral arsenal. We then leverage the combined expertise of our marketing professionals, designers, and sales specialists to develop a comprehensive process for creating and refining sales collateral that resonates with your target audience.
Our team then focuses on iterating and improving on the quality and relevance of the materials produced; through testing and feedback, we ensure that every piece of collateral is optimized for engagement with your target customers.
Sales Collateral Creation Deliverables
Our sales collateral creation deliverables span multiple content types, and are optimized to resonate and engage with your target customer. All of them are produced closely with your sales and marketing teams to ensure alignment with your brand and sales objectives. Our iterative testing approach ensures that all materials are optimized for maximum engagement and conversion.
We create detailed customer success stories that highlight your product or service’s value and impact.
We will engage in informative online presentations and workshops that provide value to potential clients while showcasing your expertise.
We can craft various video content, including product demos, educational content, and company overviews, created to engage and inform potential customers at different stages of the buying journey.
We will strategically craft email campaigns to nurture leads, provide valuable information, and guide potential clients through the sales funnel.
We will design print or digital materials that outline your product or service offerings, benefits, and key differentiators.
We also provide customized PowerPoint or SlideDeck presentations for sales meetings and pitches designed to communicate your value proposition effectively.
We will create visually compelling graphics that convey complex information or data in an easily digestible format. These are ideal for social sharing and quick reference.
We will also write tailored scripts for sales calls and presentations highlighting key messages and selling points, ensuring consistency and effectiveness in sales communications.