Product Management Services

Product management oversees a product’s development, improvement, and iteration. In SaaS, it involves identifying new features, systems, or modules to enhance the product and pinpointing existing elements that require refinement.

Effect product management also bridges the gap between the developmental aspects of the product and the customers’ needs and expectations, playing a crucial role in the product’s overall success and customer satisfaction.

Research shows that effective product management can increase a company’s profitability by up to 34.2%, and companies that prioritize customer feedback in their product development process have a 55% higher customer retention rate.

Product Management Consulting

Product management is the linchpin in SaaS products’ successful evolution and refinement. At JHMG, we can implement product management systems, help you identify holes in your product management systems, train product managers, help you hire product managers, or manage products for you.

Our methodical B2B SaaS and enterprise software consulting ensures that every feature, system, or module we develop strictly aligns with our client’s needs and market demands. 

Enterprise B2B SaaS Product Management

Our product management approach is comprehensive, customer-focused:

  1. Our product management team brainstorms with your team and customers to conceive innovative ideas for new features, modules, or systems. This phase also includes customer validation to ensure the proposed plans resonate with the target audience’s needs.
  2. Once validated, we involve the UX team to create designs for these features, which customers then review for additional input. This iterative approach ensures that the final product meets and surpasses customer expectations. It’s also important to note that some stories are crafted specifically for developers rather than designers, focusing on technical implementation details.
  3. We utilize development management systems like Jira to meticulously document these ideas into actionable stories, enabling our development team to execute approved ideas and concepts efficiently in the prescribed order.

Our product managers also handle capitalization management. They meticulously track the hours spent on post-feasibility development and ensure these can be capitalized appropriately. This financial oversight ensures resources are utilized efficiently, contributing to the product’s sustainable growth.

business people assessing documents

Deliverables for JHMG’s Product Management Services

Innovation and Development Planning

Our team will generate ideas for new features, systems, modules, or enhancements to existing components of the product. This involves identifying areas for improvement and conceptualizing what comes next for the product.

Customer Validation

Before developing new ideas, we will validate them with customers to ensure they align with user needs and market demands. This step is crucial for confirming the direction of product development.

Story Writing for Development

Our product managers will translate the validated ideas into actionable items or ‘stories’ within development management systems like JIRA. These stories will then guide the development or design team on what needs to be built and in what order.

UX Design

We will also collaborate with the UX team to design new features, systems, or modules based on ideas and customer feedback. This step involves creating the visual and functional design of the product updates before development begins.

Iterative Design and Customer Feedback

This deliverable involves presenting the UX designs to the customers to gather feedback and make necessary adjustments. This iterative process ensures the final product design meets customer expectations.

Development Management

We will oversee the development team as they build the product according to the prioritized order set by product management. This includes ensuring that the development aligns with the stories written for each feature or update.

Capitalization Management

This involves managing the capitalization of development hours for post-feasibility development. It involves tracking and calculating hours spent developing the product to ensure that said hours are capitalized appropriately. This ensure a level of financial oversight and efficiency management.

These product management deliverables emphasize innovation, customer validation, design, development, and financial management to ensure the successful creation and enhancement of SaaS products.

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