Marketability Research in B2B SaaS
Marketability research explores the market landscape and evaluates the potential of a company’s product or service to succeed in the market. It is a comprehensive analysis that intersects with competition research, assessing optimal promotion channels and determining the most effective marketing strategies for SaaS management.
Marketability research also examines product-market fit, and covers aspects such as estimated customer acquisition costs, and forecasting both the time and financial investments required for marketing efforts to mature into a self-sustaining growth mechanism.
Marketability research will help answer the following questions:
- What is the best way to market this SaaS product?
- What are competitors doing that’s working?
- What are competitors doing that’s not working?
- How long will it take to see a return on your marketing efforts?
All of these answers lead to a well-thought-out and strong Go-To-Market Strategy.
Validating B2B SaaS Potential Through Marketability Research
Understanding the marketability of a product is crucial because it helps validate the feasibility of business ideas before significant investments are made.
Marketability research is even more indispensable for B2B SaaS businesses where scalability is essential and the cost associated with scaling are fast compounding. Our research provides insight into Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM), allowing businesses to understand the market potential and tailor their strategies accordingly.
This research is particularly vital for attracting investors, as it showcases the revenue potential and competitive landscape of the product of SaaS management, which are key determinants in securing venture capital or stakeholder buy-in.
Our Approach to SaaS Marketability Research
Marketability research begins with defining the target market and conducting a comprehensive analysis of the industry, market size, growth trends, and key segments. This foundational step ensures a clear understanding of the market landscape and sets the stage for more focused research efforts.
Next, the research identifies and defines the target audience, zeroing in on demographics, behaviors, and needs. This step is critical for developing a product-market fit, as it allows for tailoring the product or service to meet the specific demands of the most relevant customer profiles.
Competitive analysis follows, where the strengths and weaknesses of direct and indirect competitors are assessed. This analysis helps identify opportunities for differentiation and areas where the product can gain a competitive edge.
With the competitive landscape and target audience defined, the research moves on to estimating customer acquisition costs and identifying the most effective marketing channels. This includes optimizing these channels to ensure efficient use of resources while maximizing reach and engagement.
Finally, the findings are compiled into a report that includes forecasts, budgeting, and risk assessments. The report provides actionable recommendations for implementing a successful marketing strategy that aligns with the product’s market potential and long-term business goals.
Our Marketability Research Deliverables
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