Copywriting Services
for B2B SaaS Businesses

Did you know that companies with blogs field an average of 67% more leads monthly than companies without blogs, and content marketing generates over three times as many leads as outbound marketing and costs 62% less?

What do these statistics represent? That content marketing is a powerful and cost-effective tool for scaling lead generation; to execute on a compelling content marketing strategy, you need equally compelling copywriting.

Copywriting is the art and science of crafting compelling written content that prompts readers to take specific actions, whether it’s subscribing to a newsletter, making a purchase, or engaging with a brand. 

Having clear, concise, and impactful copy helps B2B SaaS businesses differentiate themselves and their offering, as well as effectively engage with their ICP (ideal customer profile). 

JHMG specializes in creating targeted, SEO-optimized content that enhances your brand’s visibility, resonates with your audience, fosters trust, and encourages conversions.

A Strategic, Multi-Phased Approach to Copywriting

JHMG’s process to generating compelling,Our process is split into the following phases:

  • Discovery: JHMG starts with an in-depth discovery phase to understand your unique value proposition, audience needs, and competitive landscape. This groundwork informs our keyword research, ensuring that our content speaks to your audience and performs well in search engine rankings.
  • Strategy: Next, we formulate a content strategy outlining the types of content (blog posts, white papers, web copy, etc.) that will most effectively communicate your message and appeal to your target demographics. Our skilled copywriters then craft engaging, informative content that captures your brand’s voice and ethos, employing persuasive techniques that drive action.
  • Review: We provide iterative reviews and revisions to ensure that every piece of content meets our high standards and your specific requirements.
  • Publication:  Marking the final step in our copywriting process. Upon final approval, the content is prepared for publication and distribution. This is also the beginning of a new phase of audience engagement and brand-building for our clients.

SaaS Copywriting Deliverables

JHMG’s B2B SaaS Copywriting services can include the below deliverables:

Content Strategy Document

This comprehensive plan outlines the objectives, key messages, target audience profiles, content formats, and distribution channels tailored to the client’s business goals. This document serves as a roadmap for all copywriting efforts.

SEO Keyword Research Report

This detailed analysis identifies high-opportunity keywords and phrases related to the client’s industry, products, and audience interests. It guides the SEO optimization of all created content to improve search engine visibility and organic traffic.

Website Copy

Our team can craft professionally written web pages, including home, about us, services/product descriptions, FAQs, and contact pages. Each piece is crafted to convey a unique value proposition, brand voice, and calls to action that resonates with the reader and encourages engagement.

Blog Posts

We can craft engaging and informative articles to attract and retain the target audience, establish thought leadership, and improve SEO rankings. These posts are tailored to address the audience’s interests and pain points, providing valuable insights and solutions.

Landing Page Copy

This high-converting landing page copy is aimed at specific marketing campaigns, product launches, or lead generation efforts. Its content is optimized to motivate visitors to take desired actions, such as signing up for a trial, downloading a resource, or purchasing.

Email Marketing Content

We will write a series of email templates for various purposes, such as welcome emails, newsletters, promotional offers, and follow-up sequences. Each template is designed to engage subscribers, build relationships, and drive conversions.

White Papers/Case Studies

These are in-depth, research-based content demonstrating the client’s expertise, solutions, and success stories. They are essential for B2B SaaS companies looking to build credibility and support complex sales cycles.

Social Media Posts

This collection of ready-to-publish posts for major social media platforms is aligned with the content strategy and designed to increase brand visibility, audience engagement, and website traffic.

Content Performance Report

This post-campaign analysis report evaluates the content’s performance against established KPIs. It provides insights into content engagement, SEO improvement, lead generation, and other relevant metrics, guiding future content strategies.

Revision Rounds

Each piece of content undergoes a predetermined number of revisions, ensuring that every deliverable meets the client’s expectations and requirements before final approval.

Our Services