Search Engine Optimization (SEO)
For SaaS Businesses
Search Engine Optimization (SEO) is the process of enhancing content visibility within search engine rankings, primarily through blogs and general web pages. Though the SEO landscape is rapidly changing with the advent of AI, it’s still an non-negotiable part of any successful SaaS businesses Go-to-Market strategy.
Consider that both 93% of online experiences start with a search engine and leads generated from SEO close at a rate of 14.6%, compared to only 1.7% for outbound generated leads (eg. from cold calls). Taking this into account, ignoring SEO means not only losing out on leads, but losing out on leads that are more likely to buy.
SEO for Sustainable Web Traffic with Less Paid Ad Spend
JHMG’s SaaS SEO services encompass a full spectrum of SEO deliverables—from keyword research and content plans to the production of high-quality content itself.
We also offer comprehensive reports, educational resources for in-house team training, and even staffing solutions to bolster your organization’s SEO capabilities while elevating your SaaS business’s visibility on search engines.
Our B2B SaaS consulting services recognize the importance of SEO in driving sustainable and cost-efficient web traffic. Although establishing a robust SEO strategy demands more time and initial investment compared to paid advertising, the sustainable boost in web traffic provides ample ROI, as one of the key long term benefits of a robust SEO strategy are reduced paid ad spends.
Grow Your Content, Grow Your Brand
Our SEO for B2B SaaS consulting services covers the following key areas:
- Keyword Research: We start with in-depth keyword research, utilizing cutting-edge technologies to find relevant keywords that blend optimal search volume with a competitiveness edge.
- Develop Content Strategy: We then develop a tailored content strategy, ensuring each piece of content is compelling for readers and optimized for search engines.
- Expert Interviews: When building content, we don’t believe in creating fluff content. We interview experts in the field to ensure the content our firm builds is backed up with relevant and accurate data.
- Optimization: Our content optimization continues post-publication, including advanced tactics such as strategic link acquisition.
- Marketing Your Content: Just putting content onto the web isn’t enough. Driving users to content involves posting to social media, getting shares, and boosting content via advertising.
- Analytics & Reporting: We’ll compile and analyze content analytics, providing debriefs on how the content performed and suggestions for future content optimization.
SaaS SEO Deliverables
JHMG’s SEO deliverables ensure that clients achieve and maintain a dominant online presence, driving increased traffic and sustainable business growth. These deliverables include:
This document highlights lucrative keywords with high search volumes but low competition, ensuring your content is primed to rank highly on search engine results pages (SERPs).
This strategic blueprint outlines how to incorporate targeted keywords into compelling articles. This plan specifies topics and guides content structuring to maximize SEO effectiveness.
We create engaging, informative content optimized for search engines and user experience. This includes blog posts, web page copy, and other relevant content forms tailored to your specific audience and SEO goals.
This is a continuous assessment and optimization strategy to enhance the performance of existing content. It involves tweaking and updating content to keep pace with search engine algorithms and maintain high rankings.
We develop and execute a strategy to acquire high-quality backlinks. This critical SEO component boosts your site’s authority and ranking potential by linking to reputable sources.
We provide regular analytics and performance reports that provide insights into the SEO campaign’s effectiveness, including traffic growth, ranking improvements, and overall return on investment.
We provide materials and sessions designed to upskill your internal team on SEO best practices, enabling them to contribute to and sustain the SEO strategy effectively.
If required, JHMG can assist in expanding your team by providing skilled SEO professionals capable of integrating into your organization to fortify your ongoing SEO efforts.