Website Design and Development Services
For many SaaS businesses, the website serves as the primary touchpoint between the business itself and its future customers. Studies show that 81% of shoppers conduct online research before purchasing, indicating the importance of building a reputable online presence.
For over two decades, JHMG has specialized in constructing bespoke websites tailored to businesses’ specific needs and goals. Our expertise is in creating aesthetically pleasing websites and functional, scalable, and SEO-optimized platforms that drive business growth.
JHMG’s Approach to Website Design and Development
Our approach to designing and building a B2B SaaS client’s website proceeds in 5 distinctive phases:
- Initial Phase: Our process starts with in-depth discovery session, where we delve into our client’s objectives, target market, and functional requirements. This lays the groundwork for a precise estimate and a clear success plan, including SEO, analytics, and performance-tracking goals.
- Planning and Proposal: Following the initial discussions, our team will draft a detailed proposal, highlighting a project scope and cost estimate. A crucial part of this phase is developing the information architecture—a comprehensive document detailing every page’s purpose and features on the website. This ensures all parties have a shared understanding of the project scope.
- Design and Development: We organize our projects into a Gantt chart with milestones guiding the subsequent design and content development phases. Here, we develop a content strategy and often enhance organic search rankings through targeted keywords and website copywriting.
- Testing and Deployment: This phase involves post-design and development, where we conduct rigorous testing to ensure the form and function align perfectly. Following alpha and beta reviews, we proceed to the final launch, intertwined with strategic marketing efforts to maximize reach and engagement.
- Continuous Marketing and Analysis, Continuous Integration, and Continuous Deployment: Post-launch, our mission shifts to continuous marketing, analysis, and system enhancements. This includes content marketing, SEO, PPC, and social media marketing, all designed to foster system growth, customer satisfaction, and an impressive ROI.
Website Design & Development Deliverables
Our website build services cover the gamut of requirements related to launching, marketing, and maintaining a high-performance website, including:
This document outlines the website build project’s scope, objectives, and estimated costs.
This is a structured document that describes the website’s layout and organization and details each page’s content and features.
This comprehensive Gantt chart with milestones outlines the project’s timeline, stages, and required resources.
This strategy document identifies the target keywords, content structure, and SEO tactics to improve organic search rankings.
These preliminary design documents outline the basic layout of web pages and define visual style elements, such as color schemes and typography.
We provide initial design concepts followed by rounds of revision based on client feedback, leading to finalized design mockups.
This fully developed website is based on approved design concepts and includes all necessary programming and systems integration.
We provide a version of the website that has undergone thorough testing and debugging to ensure functionality across different platforms and devices.
We assist with the website’s deployment, including setting live dates and ensuring a smooth transition.
This is a plan for promoting the website at launch, encompassing social media, PR, and other marketing channels.
We provide an analysis of the project’s successes and areas for improvement, compiled after the website goes live.
These are ongoing strategy documents for content marketing, social media, PPC, and other digital marketing efforts to drive website traffic and engagement.
This is specific to SaaS systems. It is a continuous integration and deployment plan to ensure ongoing improvements and updates.
We also provide instructions and guidelines for managing and updating the website, ensuring the client can effectively maintain it.