User Experience (UI/UX) Design System Development
User Experience (UI/UX) is the foundation of any successful B2B SaaS product. It encompasses the design and functionality that dictate how users interact with a product. According to Forrester Research, a well-conceived, frictionless UX design could increase customer conversion rates by up to 400%.
More Organized & Less Wasted Time
In UX & Product Design
A well-designed UI/UX design system is the core system used by the Product Design, UX Design, and UI Design teams on a SaaS product build team. This system outlines all components within the application and the design patterns used to assemble these systems.
- Clear and intuitive navigation pathways, minimizing user effort in finding information or features.
- Consistent button styles that are easily recognizable, enhancing predictability and facilitating quicker user actions.
- Link designs that stand out yet integrate seamlessly with the rest of the content effectively guide users through their tasks.
- Interaction details like rollovers that provide immediate, informative feedback without overwhelming the user.
By focusing on these elements, the user’s journey is simplified as is the design team’s build of the system. It reduces cognitive load by making actions predictable and familiar to the environment, which is particularly important for products with complex features or data.
A well-implemented design system is an integral part of this process. It maintains uniformity as the product evolves and scales while improving the efficiency of the design and development workflows—ultimately saving time and resources.
For B2B SaaS businesses, establishing a robust design system is pivotal. This system comprises a comprehensive documentation of design standards, including:
- Navigation Schemas
- Button styles
- Typography
- Link Appearances
- Interactions
- Major Features & Systems
Our Approach To Building Design Systems
JHMG’s SaaS consulting services recognize the importance of iterative design and continuous improvement in creating effective B2B SaaS UI/UX design systems.
Initially, we may leverage existing frameworks to better understand the B2B software as a service, such as Google’s Material Design, as a foundation. However, recognizing that each SaaS product has unique requirements and challenges, we often customize or entirely build bespoke design systems.
This is especially true for sectors with specific needs, such as healthcare applications, where data density and clarity are paramount.
Part of our comprehensive strategy includes conducting regular user meetings and focus groups. This collaborative effort involves designers, developers, product managers, subject matter experts, and customers.
Through these sessions, we gather valuable feedback on current designs and functionalities, gaining insights that guide our iterative design process. This hands-on, customer-centric approach ensures that our design systems are technically sound and resonate well with end-users, enhancing overall user experience.
Design Leadership
Our CEO, Jason Long, is a senior UX designer and began his career as a UX designer. Design is a critical aspect of our work at JHMG. Therefore, we leverage our expertise in building tailored design systems, allowing for a seamless, iterative process that adapts to your product’s evolving needs.
Our commitment to improvement goes beyond mere aesthetics. It involves a deep dive into competitor analysis, customer surveys, and ongoing research to keep the design system at the cutting edge, always aligned with user needs and industry standards.
We ensure that your SaaS product meets and exceeds user expectations through in-depth research, customer feedback, and a collaborative approach.
Design System Deliverables
These deliverables underscore an ongoing refinement process, ensuring that the final UX/UI designs are visually appealing and user-friendly and aligned with users’ needs and the product’s strategic objectives.