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Pricing Committee Setup
For B2B SaaS Businesses

JHMG’s pricing committee setup involves establishing a dedicated team within a company focused on developing and refining the pricing strategy for its products or services. This setup is crucial for SaaS businesses that want to optimize their pricing models to boost revenue generation while remaining competitive and attractive to customers.

Research indicates that a 1% improvement in price can lead to an 11% increase in profit. Therefore, a well-structured pricing committee is essential because it allows for the systematic review and adjustment of pricing.

Additionally, it ensures the alignment of market demands, customer value perception, and the company’s overall business objectives, making it a key strategic factor.

An example of a successful pricing committee structure can be found in the case study of Adobe’s transition to a subscription-based model, which shows how enabling effective pricing strategies can ensure continuous competitive advantage.

Get A Pricing Analysis For Your Business

Evaluating Price Adjustments

We guide SaaS businesses through the comprehensive process of forming an effective pricing committee.

Our SaaS consulting services start with thoroughly analyzing essential components such as:

  • Ideal Customer Profile (ICP)
  • Distribution methodologies
  • Value metrics
  • Buyer surveys
  • Market segmentation
  • Price sensitivity

By leveraging this diverse data, we help businesses understand the multifaceted nature of pricing within their specific market context.

This committee is comprised of members who can offer valuable insights into pricing decisions, fostering a collaborative environment for strategic discussions.

Once established, the pricing committee convenes quarterly or biannually—to evaluate and decide upon pricing adjustments.

Our role extends to recommending the most effective tools and methods for gathering and analyzing relevant data, which the committee can use to inform their decisions. The ultimate goal is to enhance monetization efforts and revenue generation through well-informed, data-driven pricing strategies.

Pricing Committee Setup Deliverables

By delivering these comprehensive services, JHMG empowers SaaS businesses to establish a proactive pricing committee and sustain an adaptive pricing strategy that aligns with their growth objectives and market dynamics.

Comprehensive Pricing Strategy Report

This in-depth document combines analysis of the Ideal Customer Profile (ICP), distribution methodologies, value metrics, buyer surveys, market segmentation analysis, and price sensitivity. It provides a foundational understanding necessary for informed pricing decisions.

Pricing Committee Formation Plan

This detailed strategy identifies and selects the right mix of team members from various departments to form the pricing committee. This plan includes roles and responsibilities, meeting schedules, and communication protocols.

Data Collection and Analysis Tools

We recommend and assist with setting up various tools and software solutions to gather and analyze market data, customer feedback, and competitive pricing information. These could include segmentation tools, survey platforms, and analytics software.

Quarterly or Biannual Pricing Review Framework

This is a structured approach for the pricing committee to follow during periodic pricing reviews. It includes guidelines for evaluating current pricing strategies, assessing market changes, and making data-driven adjustments.

Training and Best Practices Guide

These educational materials and training sessions are for the pricing committee members to ensure they are well-versed in pricing strategy best practices, data analysis techniques, and decision-making processes.

Actionable Pricing Adjustment Recommendations

Based on initial and ongoing analyses, we provide actionable recommendations for pricing adjustments to optimize revenue generation and market competitiveness.

Implementation Support

Guidance and support during the implementation of recommended pricing changes, including monitoring tools to evaluate the impact of pricing adjustments on sales and customer engagement.

Feedback and Iteration Plan

This plan includes a system for gathering customer and market feedback on pricing changes and a process for iteratively refining the pricing strategy based on this feedback.

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