Public Relations Services
For B2B SaaS Businesses
Public Relations (PR) enhances a company’s reputation and visibility in the market. At its core, PR involves engaging with journalists and media houses to share compelling stories about your product or business.
PR should be an essential part of your marketing strategy; consider that up effective PR is up to 90% more effective in driving sales than traditional paid advertising.
A PR-enabled strategic communication process can significantly elevate your brand’s presence, making it more recognizable and respected within your industry, and a more trusted resource among potential customers.
Diverse Media Platforms
At JHMG, we understand effective public relations go beyond sending press releases or blog articles.
Our SaaS consulting approach emphasizes building and nurturing enduring relationships with journalists across diverse media platforms. By maintaining these relationships, we ensure that your stories are heard and presented in a manner that best resonates with your target audience.
We leverage B2B SaaS tools and platforms to connect with journalists and disseminate press releases nationwide, like HARO (Help A Reporter Out), Cision (formerly PRWeb), and PRNewswire.
Our strategies include organizing events to attract media attention and coverage, thus providing an integrated approach to elevate your brand’s visibility.
Our team of experts is adept at crafting compelling press releases, running full-scale public relations campaigns, and providing guidance on effectively managing PR activities in-house.
Public Relations Deliverables For B2B SaaS
You can expect a tailored public relations approach that aligns with your business’s unique needs and goals, ensuring your brand stands out in a competitive market.
- We craft compelling press releases highlighting your business’s key messages and achievements.
- We create press releases distributed through leading platforms, such as Cision (formerly PRWeb) and PRNewswire, ensuring widespread visibility across national and targeted media outlets
- We create and customize media lists that target journalists and outlets most relevant to your industry and audience.
- We conduct outreach to these journalists, leveraging our established relationships to secure coverage and visibility for your brand.
- We design and execute full-scale public relations campaigns, from concept development to execution and monitoring of results.
- We develop strategies encompassing event management, media relations, and content creation to ensure a cohesive and impactful PR campaign.
- We organize and manage events, such as press conferences, launch events, and exclusive media briefings, to attract media attention.
- We coordinate with journalists and media outlets to ensure event coverage, amplifying your brand’s message and reach.
- We provide expert consultations to develop or refine your company’s public relations strategy, ensuring alignment with your overall business goals.
- We provide guidance on best practices for media engagement, story pitching, and maintaining positive media relations.
- We offer training sessions and resources for your in-house team on effective PR practices, from writing press releases to managing media relationships.
- We provide ongoing support and advice for executing successful PR activities internally.
We help you identify and hire talented professionals for your in-house public relations roles, ensuring you have the right expertise to manage your PR efforts effectively.