Validate, Plan, Build, Launch, &
Gain Traction on Your SaaS or Application


SaaS businesses have a lot of moving parts and each one takes expertise in planning. JHMG will ensure your system is validated to ensure success, planned for growth and savings, priced to maximize revenue, marketed with the right messaging to the right people, users are activated to paying customers and your organization is supporting your customers properly.

The JHMG process combines experience, skill, and technology for a depth of knowledge that makes your goals a reality.

Our SaaS Build Process

Validating Your SaaS

When you’re starting out, the validation process is the most important step you can take to ensure the success of your SaaS or application. JHMG can guide you through the process or assist you in completing it through:
  • Feasibility Consulting

  • Problem, Need, Solution

  • Competition Research

  • Marketability Research

  • Buyer Persona Research

  • Distribution Analysis And Consulting

  • Cost Vs. Revenue Analysis

  • Pre-Sales


SaaS Build Process

Many pieces are often overlooked or unplanned at the start of many SaaS build projects. We ensure that all areas are contemplated upfront so you can plan your costs, phases, and marketing plan throughout your build process including:
  • Project Scoping

  • Mvp Design & Build

  • Payments Management Systems

  • User Payment Management

  • Admin Panel

  • Unit & Regression Testing

  • Transactional Emails & Management

  • User Tagging, Triggers, & Automated Lead Scoring

  • Tracking, Reporting, & Tools Integrations

  • System API Development



Pricing your SaaS is the number one, and most overlooked, method for increasing revenue. A thorough and quantifiable understanding of your buyers, competition, and an ongoing methodology of testing pricing contribute to your ability to profit through your SaaS such as:
  • Value Proposition Analysis

  • Price Sensitivity Analysis

  • Value Metric Preference Analysis

  • Buyer Persona Analysis And Consulting

  • Competitor Analysis

  • Pricing Page Consulting

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Customer Acquisition

From your message to your method, we help you analyze and implement marketing methods to determine the best fit systems for your SaaS in areas like:
  • Brand Messaging

  • SEO

  • Outbound Campaigns

  • Social Media

  • Email Marketing

  • Content Marketing

  • Marketing Automation

  • Affiliates & Partnerships

  • PPC

  • Marketing Website


Customer Activation

Taking a visitor from a user to a customer to a raving fan takes an understanding of the user awareness process, as well as where, when, & how to take the user to each new level. Some of the ways we help are through:
  • Onboarding Process

  • Chatbots

  • Customer Contact Planning

  • Onboarding Email Campaigns

  • Conversion Rate Optimization (CRO)

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Community & Sustainability

Reducing attrition, known as ‘churn’ in the SaaS world, is a key aspect of growing your profits. Helping customers understand your system, getting them involved in your community, and growing to a critical mass of advocates is key to the success of many SaaS businesses. We help build your community through:
  • Support Systems

  • Support Methodology & Planning

  • Events

  • Community Building

  • Knowledge-Base & Documentation