Most of the marketers I’ve worked with create customer avatars that look something like this: The usual customer profile looks something like this. Buyer Segment: Quick Decision Makers Name: Noah Ogle Title: Director of Development Location: Counsel Bluffs, Iowa...
We were engaged to completely rebuild their online presence of Lectenz Bio, with the goal of expanding their reach beyond the glycobiology community. Our work aimed to position Lectenz Bio’s groundbreaking glycoscience products and services in front of a broader audience of researchers and industry professionals, empowering them to incorporate these methodologies into their work.
Learn how to overcome 9 common pitfalls in SaaS copywriting. Boost conversions and business growth through effective, strategic SaaS copywriting practices.
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These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first.
It can be challenging for MailChimp users to figure out how to do things, or even to figure out what they want to do in the first place. Not to mention needing to solve problems that arise when the app doesn’t work exactly as you thought it would. Maybe your list isn’t laid out the way you want it or your automation logic is not so logical.
Inbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.
Let’s talk about how you talk to your team. Do you use email? Do you wish there was an easier way to search for old conversations? I want to clue you in on a communication tool the JH Media Team uses to collaborate and share random things on the internet: Slack.
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.
Blogging! That thing everyone does! A blog has immense potential to generate website traffic…or so they say. I know getting an audience that reads your blog can a BIG problem for business blogs. There is so much content noise already. I know you don’t want to be a noise-maker, but a news-maker. So the question is, what makes your blog better reading than another’s? How do you write a blog that gets an audience?
A few weeks ago, I attended The Southern C Summit in Athens, Georgia. The Southern C Summit is a one-day event put on by The Southern Coterie, dubbed “The Social Network of the South.” The Southern C Summit was mostly tailored to small businesses, and since many of our clients here at JH Media Group fall into that category, I wanted to pass along some of my major takeaways from the presentations.
Earlier this year, the FDA cleared the first telemedicine robot dubbed “RP-VITA” by iRobot. Developed alongside InTouch Health, the Remote Presence Virtual +Independent Telemedicine Assistant is a tablet-controlled telepresence bot that helps doctors care for patients remotely. With a push of a button on an iPad, the doctors can direct the robot to a patient’s bed.
British physicist, Tim Berners-Lee, invented the World Wide Web at CERN in 1989. He began the first website to document the project. It’s funny to think that the first website was about the WWW project itself. The website described the basic features of the web; how to access other people’s documents and how to set up your own server.
We all know texting and driving is bad news. Admit it; you’ve probably done it before. In this day and age, we are obsessed with our phones. We are constantly bombarded by messages but there are certain times where we need to think of our safety first.
MulticolorEngine is a service by Tineye Labs that helps you choose a color palette and then searches millions of creative commons images on Flickr to produce a collection of images in your selected color palette. The website claims it’s the best color search engine in the world. After playing around with it for a little, we realized it’s arguable the most fun.
The cornerstone to a healthy lifestyle is a firm dedication to exercise. Whether you are trying to slim down or build muscle, your smartphone can be a handy tool to act as your own personal trainer.
There is certain technology that helps doctors better communicate with other doctors so that you get the best diagnosis and treatment out there. That is the premise behind an idea dubbed “SharePractice”.
Health 2.0 is a new term that has been created to account for the recent shift of technology to the healthcare field. It’s apparent that technology is giving the healthcare industry a much-needed boost, from social networking tools to mobile apps that help patients live healthier lives.
Responsive design basically means that the different pieces that make up a website can adjust to fit different sized screens, such as a PC, tablet, or phone. This is very important as society is moving away from the traditional desktop into other avenues such as smartphones and tablets.
We found this quote on the AIGA Atlanta’s Facebook page. AIGA Atlanta is your local chapter of the professional association for design. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. We absolutely LOVE this quote.
You have probably seen or experienced this multiple times. Texting while walking and, all of a sudden, BAM! You smack into a pole or hit some other object because you were too busy texting. Now, there’s an app to help alleviate some of the damage texting and walking will do to you.
Google is answering this question in regards to your online accounts and is helping you plan for the afterlife. You can now choose what happens to your YouTube, Gmail, and Google+ accounts after you die. Sounds morbid, right?
Could typing out passwords soon be a thing of the past? A UC Berkeley study suggests that may be the case. Traditional means of computer authentication may be replaced with a concept dubbed “pass-thoughts”. Pass-thoughts will authenticate you to computer accounts simply by thinking.
Sometimes reality can be stranger than fiction! A team of scientists at Oxford University have developed a way to use new 3D printing technology to “print” functional human-like cells. These cells are larger than natural human cells, and only last a short while. But this research may provide a breakthrough in the medical and biotechnology fields.
We have been talked about for years, smell-o-vision. Imagine being able to smell that big, juicy burger in the commercials. It’s gold from a marketing standpoint because, for years and years, they have had to rely on visual appeal to get you to get up and buy that burger. Not anymore.
We have all had bad days at work and, after one of these experiences, you may want to vent, but Twitter may not be the best place to put all your true feelings about your boss. Don’t tweet about how much you hate your job because there is a new app that will re-tweet about it, and possibly cause you some trouble.
Here at JH Media Group, we are constantly looking for ways we can improve on our skills. Often times, you go to a website and bad design just slaps you in the face. So we thought we can put together some common mistakes developers make when designing a website. Here are just a few!
Some time ago we wrote about the Hater App that acts like Instagram for the things you hate. Now we are discovering this new concept of “Instasham”.
Some forward thinking McDonalds branches located in Japan are revolutionizing the way people order their fast food. Starting this month, they will be testing a system in which users can order and pay for a McDonald’s meal through their car’s navigation system. After that, all you have to do is drive to the McDonalds and pick up your food!
Google will pay a fine of $7 million dollars in a new snooping scandal that has affected 37 states and the District of Columbia. Using the Street View program company employees “casually scooped up passwords, e-mail, and other personal information from unsuspecting computer users” between 2008 and 2010 while driving around taking photos of houses and buildings to populate their “Street View” maps, according to David Streitfeld of the New York Times.
3D printing, or additive manufacturing, is the process of creating three dimensional products from a digital model. 3D printing is made possible by a process of adding successive layers of material, or an additive process. This joining process is made possible by a materials printer using digital technology and has been on the rise in recent years.
A testimonial is a statement made by other people, likely your customers, demonstrating satisfaction with your product or service. If you want to help sway potential customers into committing to your business, including testimonials from clients could be very beneficial.
We are constantly looking for ways to make our technology more secure and keep it out of the hands of hackers. You might be asking why there is a need for increased security measures in regards to our phones. As smartphones are becoming smarter and storing more sensitive information, technology has to evolve to make things more secure and out of the hands of potential hackers.
There is a free iPhone app that helps you track your experiences from different projects you’ve completed and helps assess if they were worth it based on how much fun, money, and knowledge you gained from them. The goal is to keep track of the projects that are worth it to you so you can assess what types of projects would be ideal for you in the future.
Just when we thought we’ve seen everything, a new type of computer was revealed at the TED Conference in Los Angeles. It is a transparent computer called Spacetop 3D where you can reach inside and touch the digital content inside.
With all of these new apps coming out, it seems like the issue of privacy is becoming more prevalent. Should we give up our privacy for making our lives easier and maybe safer?
Tired of rummaging through endless amount of paper mail all the time? There may be an answer! There is this new service called Outbox that revolutionizes physical mail and turns it into something similar to email.
In this new digital age, not having a website can really hurt your business. Having a web presence is crucial to any business as more and more people around the world are getting access to the internet.
With Valentine’s Day right around the corner, people around the world are scrambling to find the perfect gift for their spouses. The chocolate and card thing is boring. Believe me, been there and done that. Want a geeky way of showing your loved one how much you <3 them? Look no further!
Would you rather buy a DVD for $20 or just rent it at a Redbox for as long as you need it for a dollar a day? When you are done watching the DVD, it is unlikely that you will keep watching it unless you really enjoy the movie so the cheaper way to go is to rent it and give it back when you are done with it. That is the idea behind SkyFonts, a cloud-based font rental service that allows users to rent thousands of typefaces.
With all the violence in the world, sometimes it’s nice to see an act of tenderness. One of JH Media’s designers, Lucas Lopvet, has created images in Photoshop depicting two unlikely animals hugging.These images warm our hearts and bring us a sense of peace. So cute!
Remember the days when you used your phone strictly for making calls? Slowly, we saw the shift into cameras and text messaging. Now you can pretty much use your phone as a computer, accessing the internet. In fact, people use their phones to access the internet more than ever before. In a new research study by Pew Research, it showed that 44% of online users access websites through a mobile device.
Wolfram Alpha has created an app to find out data about your Facebook account that you never knew before! Wolfram Alpha is an online service that answers factual queries directly by computing the answer from structured data, rather than providing a list of documents or web pages that might contain the answer as a search engine might. The company rolled out this new analytics tool that uses its data with your Facebook account to tell you interesting information that you didn’t know before.
After a considerable amount of backlash for any major innovations in the iPhone 5, there are rumors swirling around the iPhone 6 and its new technologies. Many iPhone fans were severely disappointed in the iPhone 5 so Apple may be seeking ways to differentiate them from competition.
Google is coming up with new ideas that could make passwords a thing of the past. With hacking on the rise, Google executives believe that internet security is becoming increasingly harder to achieve.
Prominent Spanish surrealist, Salvador Dali, is known for his bizarre and imaginative work in the art world. In the 1930’s, he created what was known as the “lobster telephone” which is simply a lobster attached to the handset of a rotary-dial phone.
The NRA recently launched a target shooting iOS app. This might seem a little out of place with the tragedies in the media and have given some people a bad taste in their mouth.
If you’ve ever signed up for an account through a website, you’ve probably filled out something that looks like this: These tests are called CAPTCHAs, and they ensure that online forms are filled out by humans, rather than automated software -- like, for instance, a...
Design can come in many forms. Recently we stumbled on a futuristic 3D artist by the name of Scott Richard. His work incorporates a lot of futuristic cities and spaceships on things such as book covers, games, movies, and other areas. Above is one of his many works...
When it comes to our health, most of us would like to believe our medical and health information is kept private. We like to believe that only the people that are authorized to view these records should have access to such sensitive information. With technology in the form of information systems becoming more prevalent in the healthcare field, web developers and the like have to make sure they follow patient privacy laws.
JH Media Group recently launched Community Evaluation Solutions, a social science research company that works with nonprofit organizations and public health agencies in fields such as substance abuse prevention, education, after-school programs, violence prevention,...
A Chamber of Commerce represents the collective activism of local, community businesses who are working together for the enhancement of local community. In many ways, a Chamber of Commerce helps market member businesses with ways to advertise and promote, as well as...
Photo by Aura Exposures Photography Amanda Cook, our newest account manager, attended a Network Athens event at the Melting Point on Wednesday, December 12. The event was quite large and was definitely bursting with energy. This time, Network Athens paired with...
On Thursday, Jason Long (our CEO) had the privilege of participating in the AIGA Roundtable discussion at Manuel’s Tavern in Atlanta. AIGA is the professional association for design, and has 66 chapters across the country. With over 20,000 members, AIGA works to...
Two members of the JHMG team, Spence Downs and Amanda Cook, were honored to attend this year’s ATHENA Luncheon, sponsored by the Women in Business Council of the Athens Area Chamber of Commerce. The event was held at The Foundry Park Inn & Spa, and the Foundry’s...
Finance is a very competitive field and you need an effective internet marketing strategy to make sure that your company and services stand out. There are several key strategies you can implement to create a marketing plan that will highlight what you have to offer as...
Many doctor's offices, and those in the medical profession in general, have ignored internet marketing - they simply do not feel it is something that applies to them, or is relevant in their long term business model. We believe this is a big mistake! Simultaneously,...
Content management isn't just for large, complex businesses such as manufacturing. Doctor's offices and medical professionals can also benefit from a well organized content management plan, especially when it comes to web-based content such as a website. What you see...
The user interface design of your website, just like any other product, will ultimately determine its success. Think back to Zune, Microsoft's ill-fated music device that was supposed to compete with Apple's iPod. Zune never took off, in large part because of its user...
Are you a financial adviser who's looking to build a new website? If so, here are some important tips to keep in mind as you plan the layout, navigation, and content strategies for your website. #1 - Utility I love the word "utility". This is an economic term that...
Strategic Website Design For Your Medical Practice A well designed, and well thought out website for your medical practice can work to serve your business, your patients, and future patients in a powerful way. More than likely, your patients - both current and future...
For any business in the financial sector, you'll want to make sure to pay especially close attention to point #3 below. It's often one of the most overlooked online marketing strategies, one of the least employed, and because of this... one of the best opportunities...
Facebook recently launched “sponsored results” and there have been talks of “Facebook search ads” everywhere. Search Engine Land does a good job pointing out the critical and technical differences between Facebook’s “sponsored results” and Google Adword’s search ads....
You may be quite familiar with responsive web design or have never even heard the term before, but one thing is definite – your website needs it. Responsive web design allows for your website to be viewed optimally in different resolutions. It allows the layout of a...
Content strategy is not just a buzzword in digital marketing. It’s the very substance that goes deep into your business strategy. Think of it this way. If your website is a restaurant, content strategy is the way you’d operate your business. In a subscription economy,...
We’ve all heard the name jQuery. However, for those non-programmers, non-computer geeks, and non web page designers the term just sounds like computer jargon. So, what exactly is jQuery? In my research online, it was challenging to find information on jQuery that...
After five years of existence, Facebook is bigger than ever. But as it continues to grow like the insatiable “blob,” users are finding less and less efficiency with their social engagement. As the user count reaches the 1 billion person mark, it is clear that...
Demeter's is one of the great ideals of good coding practice in my opinion. You'll find few guidelines that connect or touch upon so many other core principles of quality programming. The law of Demeter involves modularity, encapsulation, cohesion, coupling,...
Service Oriented Architecture is the idea of building a platform, or service on the web, as opposed to building just a web application. Service Oriented Architectures are designed for the ever increasing number of ways people interact with data in today's world. Why...
When it comes to online success, we're in the age where a 'good website' really is a notion rather than a specific deliverable. In order for a business to succeed with their website they need to consider a whole lot more these days than ever before. The landscape of...
When Tim Peters was working on designing Python, he wrote his beliefs down in 20 brief sentences, known as The Zen of Python. These can even be found built into Python itself by typing "import this". Lines 3 and 4 from this passage always stuck with me: Simple is...
2011 was a year that saw the use and usefulness of JavaScript skyrocket. With the improvement of browsers, and the increasing diversity of platforms the web is used on, such as smart phones and tablets, JavaScript has become increasingly important in user interface...
You’re a small company, and you don’t have a swanky budget to work with. Fortunately, some of the best advertising strategies come at little cost to you. Perhaps it is time to take some guerrilla-sized measures in developing your marketing plan. Guerrilla marketing...
With so many options in social media, it’s important to actually strategize about which type of social media to use — and to use it effectively for your company or brand. Simply having a Facebook page, Twitter or blog just to have it for your company won’t do any good...
Meet Pinterest: my latest obsession. This new kid on the web lives up to its name. Pinterest is a virtual pinboard that allows users to share and catalog their interests. Organized by themes, members can assemble their own personalized boards. What a nifty way to...
You might simply think that YouTube is a leisure site filled with videos to help pass the time, but to some it serves as a successful business venture. In fact, more and more business are using YouTube to help promote their product or service in creative and...
The two-and-a half year history of the online deals company Groupon is a perfect example of what a new business should do to succeed in the marketplace. It's also a history of what a company should never do. Groupon was created in 2008 by Andrew Mason, who took a...
For an advertising medium self-described as “social,” social media can become boring and predictable. The majority of digital advertisers have a tendency to resort to their old standbys: Facebook, Twitter, YouTube… you know the drill. While these are effective mediums...
Halloween has been steadily looming for a while, but it’s finally set to approach. Stores have had decorations up since early September, television stations have been playing scary movies and Halloween themed episodes of shows, and the infamous Reese’s commercials are...
Imagine the following situation: You get home from work on a Friday afternoon, ready to kick back and relax for the weekend. Before you do this, however, you take a quick look at your handy day planner to see what’s on your agenda for the coming week. Saturday looks...
Google Analytics is a free and simple product that requires no software and can be installed within any and all pages of your current website. It will better help you track the information needed to assist you in improving your traffic, content, and convert users into...
Bel-Jean Copy/Print Center on Broad Street in downtown Athens perks up the print biz with a lively website. Founded by a man who fell in love with the community and acquired by a Julie McLeod who claimed early roots in Athens through her family, this local print...
When people are using the internet, they are looking for information. This is the most important observation about users on the internet. On the internet, content and information is king. Search engines rank websites by how relevant and important their information is,...
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