Content Marketing

It's the 256th day of the year, and that means it's Programmer's Day! If you don't get it, that's probably a good thing. Programmer's day is a time to reflect on and appreciate the fruits of your socially-limited family and friends' efforts to bridge the gap between...

Have you ever watched an advertisement that stuck with you for the rest of the day? Ads like these are memorable, but you can’t seem to put your finger on it as to why. For once, whip out that finger, because Skittles is ready to put it to use -- literally. Now you...

Google Chrome’s “the web is what you make of it” campaign has made its mark as one of the year’s best advertising strategies. Chrome, a free browser produced by the Internet giant, is known for its speed and easy use. As a way of generating awareness and users, the...

It’s no secret that Nielsen is one of the world’s top contenders in the measurement of information and statistics. But many have associated Nielsen’s statistical prowess with television metrics and measurements of more traditional forms of advertising. For a...

Like social and mobile shopping, personalized shopping has become a very popular tool used by customers shopping for themselves. But what if they need help buying a gift for someone else? Now there’s an app for that. Introducing El Gifto: a free app that offers gift...

Though it may have reached the milestone of 10 million users, only the test of time will determine whether Google+ can rival its social networking competitors and ease the sting of failed attempts like Buzz and Wave. Has Google+ arrived too late to the social...

We all know that a website is now an essential tool--if not the essential tool--used today by businesses and individuals to convey their messages to consumers. But creating a website is not something that an average person has been able to do. We generally leave Web...

I’d like to be proud that I’m one of those users. Instead, I’m left with one question: what am I doing? Seriously--what am I doing? I just don’t understand Google+. And I’m not sure I like it. After days of anxiously awaiting a beta invite to the new social media...

As the Cannes Lions International Advertising Festival drew to a close on June 25, the Film Lions jury announced this year’s winning commercial advertisements. The list is more or less a collection of worldwidecorporate genius--but even more so, a conglomeration of...

Facebook stirred new concerns over privacy protection when it rolled out technology that uses facial recognition to identify people in photos on the social networking site. The technology was designed to help its users easily tag their friends in photos that they...

2011 has been a year of emerging and evolving technological trends. In the Web development industry, it's especially pivotal to keep a close eye on the newest and best tools available. Here are, in my opinion, the top Web development trends of the year thus far: 5....

With a brand value of more than $111 billion and a number two spot on BrandZ’s Top 100 Brands list, Google has proven that it doesn’t take advertising to build one of the world’s most valuable brands. How do they do it?Inbound marketing. The traditional advertising...

It’s no secret that we live in a world full of people who are extremely busy. Because of this, many consumers have left stores and headed to the Internet. So how do you get consumers to pause long enough to make a purchase? The answer is social shopping: using social...

Social media has always been a great way to make new friends, find, a job, or simply keep in touch with people you may not see often. But now social media is going "visual" with the launch of the Color application for the Google Android and Apple iPod phones. Instead...

Ever feel like there are too many social media sites? Like every week there's a new fad that reigns sovereign for a month and then falls to the background, replaced by a newer and better option? If you're looking for something more lasting, more concrete, online...

At this point, every successful brand has a website, which is an integral part of the company’s operations. Search Engine Optimization, which is the best way to get people to your website, is now a crucial component for increasing traffic to your website. Most...

SkyGrid, a software that provides a "real-time web platform" for a person’s relevant social media topics, has just launched a new social messaging tool called SkyGrid Groups. The application was created for public figures, like Lady Gaga or Pearl Jam, to keep up with...

It doesn’t take much to convince businesses to create social media accounts. But once in use the question becomes, "How do I use this online marketing tool effectively?" If this question applies to you, then you’re in luck! Twitter has released a list of helpful tips...

Twitter is one of the most popular social media Web sites used today. It's easy to use and much faster at posting trending news topics than actual news sources, which makes it quite convenient. It can also be a useful tool for marketing campaigns for a company, but...

The Super Bowl is like Christmas for me - I wait all year for this day to come. Although I was a football cheerleader in high school, I am not a knowledgeable football fan. I know the basics - touchdown, field goal, first down ... you get the idea. My favorite part of...

When you save your work, how saved or safe is it really? How easy is it to overwrite, delete, or mistakenly edit something irrevocably? Ever nuked a project with just one incorrect double-click or click-and-drag? How about multi-developer projects? When many people...

Being a naturally busy person, I tend to get a little overwhelmed by the volume of things I could be doing and so I employ lists. I love checklists and to-do lists but the number of items I put on them contribute towards a state of being I call: Compulsive...

When organizing information for the web, it is important to understand your users and how they will access your content.  The first goal of a great designer is to offer a high level of usability.  In order to do this, we start with the four information seeking...

These days, you can find almost anyone online through multiple social media platforms. Social profiles of young teens and the elderly are becoming increasingly prevalent. But, have you ever thought about having an online presence as a baby? Or even before you were...

So the largest online video site is finally making money! They have managed to sell advertisements to some of the largest corporations in America, and these businesses are achieving greater heights of product sales from placing their ad on the face of YouTube. Every...

As with anything in life, you need to find a good balance. Everyone wants their Website to be the first result in a search. So how do we do this? We use search engine optimization (SEO). But how much is too much? Is too much SEO bad? What will happen? When it comes to...

Ever heard the expression, “If it were a snake it would have bit me?” I’ll give you an example. This morning I was searching everywhere for my phone. While I was doing so I was talking to a friend on my cell phone saying, “This is ridiculous. Why do I always lose...

The effects of YouTube are vast...probably much larger than the creators ever originally intended. Who knew that a 10 second user-generated video could develop such wild feedback and irreversible cultural change? These influences now stretch well beyond the realms of...

You may have heard buzz about the new Google search, called Google Instant, launched in early September of 2010. What is Google Instant? It’s Google’s new, quicker way of providing search engine users with results. This new search engine displays your results as you...

Twitter users, the day has come to take a step back and ask yourself: Is it time for me to join a TSA program - Twitter Spammer Anonymous? Many of you will of course say “Absolutely not! How dare you suggest such a thing?!” However, as soon as I ask which ones of you...

Blogging is the new trend for everyone these days. There’s all kinds of different blogs out there too. There are personal blogs for those who think they’re lives are so interesting that they must document every minute of it for the world to see. There are business...

Now that we’ve gone over the basics of search engine optimization, it’s time to brush up on these SEO techniques, found through the Beanstalk. Keyword Overview The first thing people usually hear about optimizing your site is keyword density. Focusing on the correct...

At least, that's what another Twitter vice-president said last week at Nokia World 2010. Kevin Thau, Twitter's Vice-President for business and corporate development, reiterated Sean Garrett's claim that Twitter is an "information network," not a social network, and...

Spam isn’t good in a frying pan, and it’s no better in your email account. To be constantly bombarded by never ending marketing ploys is a commonality for people nowadays. They spend more time deleting and ignoring emails than they do writing them. However, it will do...

Writing a blog is simple. The trick is to get people to read it. The secret to successfully promoting your blog is to market without explicitly marketing. No matter what product you’re selling, no matter what service you’re trying to provide, your target audience will...

Search engine optimization, more popularly known as SEO, may be a term you’ve been hearing a lot lately. You know it’s something useful, something that could help the increase traffic to your Website. But what exactly is search engine optimization? Even saying the...

J House Media, an Athens-based Web Design Firm, announces the launch of the Peconic Bay Medical Center website. Peconic Bay Medical Center is a 182-bed not-for-profit medical center, which includes a 60-bed Skilled Nursing and Rehabilitation Center, Peconic Bay...

Everyone wants to know how they can be “number one on Google.” Essentially, this question is mother to the SEO industry, and answering it is guaranteed success. While the SEO process is intricate, arduous and never-ending, there are three general areas in which effort...

You’ve heard of SEO and (hopefully) read our two previous posts on the topic, but if you're thinking, "what in the world is a meta tag and how is it going to help optimize my Website?" You're in luck! Meta Tags Defined According to Dictionary.com, a meta tag is a type...

While it may sound defeatist to lean on the old adage of  "where there's a will, there's a way," it is ultimately true when it comes to getting hacked. The only sure-fire way to keep your website from being compromised is to turn the computer off and lock it in a...

The web development community has been abuzz in recent years with using more and more frameworks and content management systems to build websites and web applications on. Frameworks using the MVC model, have been gaining a lot of popularity lately, but are they the...