3 Ways Social Media is Changing the Way Consumers Shop

Content Marketing

It’s no secret that we live in a world full of people who are extremely busy. Because of this, many consumers have left stores and headed to the Internet. So how do you get consumers to pause long enough to make a purchase? The answer is social shopping: using social media to encourage consumers to buy online. Here are three new ways to use social shopping to boost your brand.

1. Facebook E-Commerce

A user simply “likes” a product–much like a regular FB page–and is given easy access to learn more, to discuss with other Facebookers, and most importantly, to purchase. Pages offer a shopping link that allows users to browse products. Once the user has selected a product and is ready to purchase, he/she clicks “Buy” and is taken to the retailer’s page to check out. Users can also “like” and “share” their purchases with all of their Facebook friends.

2. Shopping Mall App
This app was recently launched by Payvment, Facebook’s top e-commerce provider. Shopping Mall brings together all of Payvment’s sellers, so users can browse, share, discuss and buy from various providers all in one place and without ever leaving Facebook. This is great news for businesses that want to stay competitive in the marketplace, because they know exactly how many different vendors are selling a certain item. It’s also free to use, and Payvment does not take a cut of your sales revenue.

3. Tweetseller
Although not quite as high-tech as a Facebook page or Shopping Mall, Tweetseller can be an effective tool for online businesses. Like a Twitter version of the classified pages, the items sold by users and businesses are added to Tweetseller’s constantly updated list as they’re tweeted. Consumers simply search for what they want to purchase and are directed to your site.

Because we live in such a busy world, it is more important than ever for a brand to have a strong online presence. Social shopping is an effective way to grab consumers’ attention and share your products with them. And who knows–you may make a new friend or two along the way!

Lucas Lopvet Project Management Lucas was born and raised in France and became a US citizen in 2007. He started at JHMG as a web designer back in 2010 and progressively added managing projects and company operations to his role. Those 12 years of experience working at JHMG have given Lucas the knowledge that it takes to manage projects closely and thoroughly, by planning, organizing and managing resources for a successful result. As a front-end developer, he has extensive WordPress knowledge and experience, he has been involved in hundreds of development projects by designing, developing, deploying, maintaining and repairing sites for small/medium businesses, non-profits organizations, and more. His lifelong interest in visual art began during early childhood, his areas of expertise include graphic design, web design and logo design as well as children’s book illustrations. He keeps drawing on a daily basis for fun and sometimes painting. Lucas and his wife have 2 kids and have been living in northern Argentina since 2017 surrounded by the Andean cloud forest and colorful Toucans.