Nielsen Tackles Smartphone Metrics–How does it Rate?

Content Marketing

It’s no secret that Nielsen is one of the world’s top contenders in the measurement of information and statistics. But many have associated Nielsen’s statistical prowess with television metrics and measurements of more traditional forms of advertising. For a surprising while, those assumptions weren’t far off.

In fact, though digital media have been around for some time, Nielsen has just recently started gathering information from the digital world. Nonetheless, Nielsen has covered its bases with the release of impressive technology.

A new and exciting development (for advertising geeks, at least) has come our way in the form Nielsen Smartphone Analytics.

Nielsen installs the analytics software on a consenting participant’s smartphone and measures various pieces of information on usage. Some of the software’s capabilities include calculating the number of text messages sent, times of camera activity and the duration of individual smartphone feature use. More interestingly, the software is capable of measuring how long users are on mobile Internet, which apps are used, and how long users visit those apps.

The newest study conducted using Nielsen Smartphone Analytics deals with both mobile Internet and smartphone apps. The study notes that when users are looking for information on their smartphone, they want it to be at their fingertips, hence why apps are used 2/3 of the time (versus the 1/3 on mobile Internet).

In another interesting find, Nielsen noted that the top 10 apps in the Android App Market are used far more than all of the other thousands of apps available.

Along with gaining new knowledge on smartphone usage, Nielsen has taken a step forward in the ways that it measures statistics. In the past, Nielsen would ask its consenting participants to fill out a survey and send it back to them after the fact. Now, with Nielsen Smartphone Analytics, the measuring happens in real time. No longer will there be problems with recall and forgetfulness. Instead, the software allows its subscribers to “watch these metrics in detail” as soon as they occur.

From TV mobile apps, it seems that Nielsen has held on to its measurement capabilities despite technological evolution. Now, the question remains as to whether smartphone statistics will become as important as Nielsen’s ratings for the shows we watch.

To learn more about Nielsen’s new technology, visit https://blog.nielsen.com/nielsenwire/online_mobile/mobile-apps-beat-the-mobile-web-among-us-android-smartphone-users/ and https://www.fastcompany.com/1774679/nielsen-gets-even-better-at-measuring-stuff?partner=rss

Lucas Lopvet Project Management Lucas was born and raised in France and became a US citizen in 2007. He started at JHMG as a web designer back in 2010 and progressively added managing projects and company operations to his role. Those 12 years of experience working at JHMG have given Lucas the knowledge that it takes to manage projects closely and thoroughly, by planning, organizing and managing resources for a successful result. As a front-end developer, he has extensive WordPress knowledge and experience, he has been involved in hundreds of development projects by designing, developing, deploying, maintaining and repairing sites for small/medium businesses, non-profits organizations, and more. His lifelong interest in visual art began during early childhood, his areas of expertise include graphic design, web design and logo design as well as children’s book illustrations. He keeps drawing on a daily basis for fun and sometimes painting. Lucas and his wife have 2 kids and have been living in northern Argentina since 2017 surrounded by the Andean cloud forest and colorful Toucans.