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Take #note of Fallon’s Twitter hashtag game

Marketing
With so many options in social media, it’s important to actually strategize about which type of social media to use — and to use it effectively for your company or brand. Simply having a Facebook page, Twitter or blog just to have it for your company won’t do any good unless there is a purpose behind it.

“Late Night with Jimmy Fallon” is a great example of how to use Twitter effectively. Each week Fallon sends atweet out to his over four million Twitter followers, inviting them to participate in his “Hashtag Game.” Fallon creates a tag like #HalloweenFAIL, #WhoDoesThat, #MyTeacherIsWeird, and #WhyImSingle and invites his followers to send him funny one-liner jokes using the selected hashtags. Many times, Fallon’s Twitter hashtags are so wildly popular that they become top trending topics all over the U.S.

Here are some of my favorites:

Fallon retweets some of the Tweets throughout the day and actually shares others on his show that week. This strategy is brilliant because Fallon receives free jokes from participants, actually encourages more Twitter users to follow him, increases his blog viewership and increases his ratings on his television show because Twitter participants want to see if their tweets made it onto national television.

Simple yet creative ideas such as this are vital in the social media industry today. Try to set some strategic objectives for your company or brand in order to use social media more effectively in the future.

Lucas Lopvet Project Management Lucas was born and raised in France and became a US citizen in 2007. He started at JHMG as a web designer back in 2010 and progressively added managing projects and company operations to his role. Those 12 years of experience working at JHMG have given Lucas the knowledge that it takes to manage projects closely and thoroughly, by planning, organizing and managing resources for a successful result. As a front-end developer, he has extensive WordPress knowledge and experience, he has been involved in hundreds of development projects by designing, developing, deploying, maintaining and repairing sites for small/medium businesses, non-profits organizations, and more. His lifelong interest in visual art began during early childhood, his areas of expertise include graphic design, web design and logo design as well as children’s book illustrations. He keeps drawing on a daily basis for fun and sometimes painting. Lucas and his wife have 2 kids and have been living in northern Argentina since 2017 surrounded by the Andean cloud forest and colorful Toucans.

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