Insights

Have you ever watched an advertisement that stuck with you for the rest of the day? Ads like these are memorable, but you can’t seem to put your finger on it as to why. For once, whip out that finger, because Skittles is ready to put it to use -- literally. Now you...

Google Chrome’s “the web is what you make of it” campaign has made its mark as one of the year’s best advertising strategies. Chrome, a free browser produced by the Internet giant, is known for its speed and easy use. As a way of generating awareness and users, the...

It’s no secret that Nielsen is one of the world’s top contenders in the measurement of information and statistics. But many have associated Nielsen’s statistical prowess with television metrics and measurements of more traditional forms of advertising. For a...

Like social and mobile shopping, personalized shopping has become a very popular tool used by customers shopping for themselves. But what if they need help buying a gift for someone else? Now there’s an app for that. Introducing El Gifto: a free app that offers gift...

Though it may have reached the milestone of 10 million users, only the test of time will determine whether Google+ can rival its social networking competitors and ease the sting of failed attempts like Buzz and Wave. Has Google+ arrived too late to the social...

We all know that a website is now an essential tool--if not the essential tool--used today by businesses and individuals to convey their messages to consumers. But creating a website is not something that an average person has been able to do. We generally leave Web...

I’d like to be proud that I’m one of those users. Instead, I’m left with one question: what am I doing? Seriously--what am I doing? I just don’t understand Google+. And I’m not sure I like it. After days of anxiously awaiting a beta invite to the new social media...

As the Cannes Lions International Advertising Festival drew to a close on June 25, the Film Lions jury announced this year’s winning commercial advertisements. The list is more or less a collection of worldwidecorporate genius--but even more so, a conglomeration of...

Facebook stirred new concerns over privacy protection when it rolled out technology that uses facial recognition to identify people in photos on the social networking site. The technology was designed to help its users easily tag their friends in photos that they...

2011 has been a year of emerging and evolving technological trends. In the Web development industry, it's especially pivotal to keep a close eye on the newest and best tools available. Here are, in my opinion, the top Web development trends of the year thus far: 5....

With a brand value of more than $111 billion and a number two spot on BrandZ’s Top 100 Brands list, Google has proven that it doesn’t take advertising to build one of the world’s most valuable brands. How do they do it?Inbound marketing. The traditional advertising...