Insights

When Tim Peters was working on designing Python, he wrote his beliefs down in 20 brief sentences, known as The Zen of Python. These can even be found built into Python itself by typing "import this". Lines 3 and 4 from this passage always stuck with me: Simple is...

 2011 was a year that saw the use and usefulness of JavaScript skyrocket.  With the improvement of browsers, and the increasing diversity of platforms the web is used on, such as smart phones and tablets, JavaScript has become increasingly important in user interface...

You’re a small company, and you don’t have a swanky budget to work with. Fortunately, some of the best advertising strategies come at little cost to you. Perhaps it is time to take some guerrilla-sized measures in developing your marketing plan. Guerrilla marketing...

With so many options in social media, it’s important to actually strategize about which type of social media to use — and to use it effectively for your company or brand. Simply having a Facebook page, Twitter or blog just to have it for your company won’t do any good...

Meet Pinterest: my latest obsession. This new kid on the web lives up to its name. Pinterest is a virtual pinboard that allows users to share and catalog their interests. Organized by themes, members can assemble their own personalized boards. What a nifty way to...

You might simply think that YouTube is a leisure site filled with videos to help pass the time, but to some it serves as a successful business venture. In fact, more and more business are using YouTube to help promote their product or service in creative and...

The two-and-a half year history of the online deals company Groupon is a perfect example of what a new business should do to succeed in the marketplace. It's also a history of what a company should never do. Groupon was created in 2008 by Andrew Mason, who took a...

For an advertising medium self-described as “social,” social media can become boring and predictable. The majority of digital advertisers have a tendency to resort to their old standbys: Facebook, Twitter, YouTube… you know the drill. While these are effective mediums...

Halloween has been steadily looming for a while, but it’s finally set to approach. Stores have had decorations up since early September, television stations have been playing scary movies and Halloween themed episodes of shows, and the infamous Reese’s commercials are...

Imagine the following situation: You get home from work on a Friday afternoon, ready to kick back and relax for the weekend. Before you do this, however, you take a quick look at your handy day planner to see what’s on your agenda for the coming week. Saturday looks...