Insights

Facebook recently launched “sponsored results” and there have been talks of “Facebook search ads” everywhere. Search Engine Land does a good job pointing out the critical and technical differences between Facebook’s “sponsored results” and Google Adword’s search ads....

You may be quite familiar with responsive web design or have never even heard the term before, but one thing is definite – your website needs it. Responsive web design allows for your website to be viewed optimally in different resolutions. It allows the layout of a...

Content strategy is not just a buzzword in digital marketing. It’s the very substance that goes deep into your business strategy. Think of it this way. If your website is a restaurant, content strategy is the way you’d operate your business. In a subscription economy,...

We’ve all heard the name jQuery.  However, for those non-programmers, non-computer geeks, and non web page designers the term just sounds like computer jargon.  So, what exactly is jQuery? In my research online, it was challenging to find information on jQuery that...

After five years of existence, Facebook is bigger than ever. But as it continues to grow like the insatiable “blob,” users are finding less and less efficiency with their social engagement. As the user count reaches the 1 billion person mark, it is clear that...

Demeter's is one of the great ideals of good coding practice in my opinion. You'll find few guidelines that connect or touch upon so many other core principles of quality programming. The law of Demeter involves modularity, encapsulation, cohesion, coupling,...

Service Oriented Architecture is the idea of building a platform, or service on the web, as opposed to building just a web application. Service Oriented Architectures are designed for the ever increasing number of  ways people interact with data in today's world. Why...

When it comes to online success, we're in the age where a 'good website' really is a notion rather than a specific deliverable.  In order for a business to succeed with their website they need to consider a whole lot more these days than ever before. The landscape of...