Businesses that take a proactive approach to legacy system modernization gain an advantage by improving workflows, reducing costs, and integrating with emerging technologies. On the other hand, organizations that delay modernization often find themselves constrained by outdated infrastructure that slows progress, limits future opportunities, and endlessly frustrates their teams and system users.

Jason Long
Founder & CEO
Jason Long is the founder and CEO of JHMG. He is a serial problem solver and entrepreneur with 25 years of experience in business building. Jason's ventures range from agriculture to healthcare with a focus on web-based technology. He has extensive experience in software development and have operated as a developer, UX designer, graphic designer, project manager, director, executive coach, and CEO. At JHMG, he operates not only as the leader of the organization, but also as a SaaS Consultant helping businesses start, build, grow, scale, and exit their SaaS businesses.
Jason is also an experienced world traveler who regularly visits destinations worldwide, and is passionate about community growth, social issues, fitness, and family.
Author’s Posts:
The Critical Mistakes Non-Technical Founders Make Growing SaaS & Software Businesses
A client came to me today who’s trying to disrupt a billion-dollar industry, but made the same three mistakes that I see new entrepreneurs and intrapreneurs, specifically non-technical ones, making over and over.
How To Destroy An Acquisition
Since they are heavily entrenched in the market, it seemed like they thought they could sell the product to their existing customer base. Of course, why not? They had tons of customers in this market who mostly liked or loved them. How could this go wrong?
SaaS Go To Market Strategy Analysis
Whether you’re going to market with a new product for a new audience, reviewing your GTM strategy for an existing set of products or services, or just working on planning, knowing the steps to follow and a methodical system that delivers results is the difference between spinning your wheels and gaining traction.
Example Sales Commission Policy
This commission policy was built over the course of many years and is used for outside sales personnel. We are putting this sales policy out publicly so that other agencies and consultancies can save the time and cost it took us to create a similar sale commission policy.
Quantifying Market Segments In SaaS
Most of the marketers I’ve worked with create customer avatars that look something like this: The usual customer profile looks something like this. Buyer Segment: Quick Decision Makers Name: Noah Ogle Title: Director of Development Location: Counsel Bluffs, Iowa...
SaaS Business Forecast Readiness: Your Step-by-Step Guide
Building out a forecast for a SaaS business is a daunting task, especially if you’re not in finance. So we built out an entire step-by-step process and walkthrough on what you need to do to prepare for building out the forecast.
How to Estimate the Cost of a SaaS or Enterprise Software Development Project
Dive deep into SaaS cost analysis: Learn how to accurately estimate the cost of building a SaaS platform with our detailed guide.
SaaS Launch Secrets: 5 Tips to Overcome Unforeseen Costs
You don’t know what you don’t know when launching a new SaaS. So here are some areas that a lot of SaaS entrepreneurs only find out AFTER they have launched. In this article, we’ll dig deep into the following areas.
Marketing and Demand Generation
Building a Sales Team
Developing Robust Systems
Navigating Litigation
Preparing for Market Instability
The Universal Growth Principle For SaaS
Before diving into SaaS sales teams, demand generation, product development, and everything in between, the first and most crucial aspect must be in place.
Building a SaaS Business From An In-house Application
Transform your in-house software into a profitable SaaS venture with expert guidance. Learn app monetization and commercialization strategies.
Great Leaders Build Leaders, Not Followers
You can’t have a business led by a team of followers, you need leaders. People who have the skills to take the organization to the next level, own their responsibilities, push the organization forward, and then grow their own great leaders.
How we 100X’d leads with our podcast and tradeshow lead gen process.
When was the last time you went to a tradeshow or convention and were breaking down your booth at the end of the show and thought to yourself, “What a waste”? Here’s how we turned that around to produce tons of leads from every show we attended.
Why do SaaS Companies Fail?
Discover why SaaS companies fail and learn strategies for success. Avoid pitfalls with expert tips and insights. Make your SaaS venture thrive!
UX in SaaS Development
UX designers take systems that are complicated and make them seem easy. They make processes with many variables easy to understand and flow through. They deliver systems that make sense. When users see these final deliverables and use those systems, they often think “of course it would be that way, how else could it possibly be?”
SaaS Financials Spreadsheet
This is a great resource for any SaaS business that needs to either plan out their financials or is getting started.
What are Sales Funnels and How to Create an Effective One
Master sales funnels to boost revenue with JH Media Group’s expert guidance. Unlock the potential of your business.
How Little Problems Become Big Problems At Scale In A SaaS
Sometimes a small issue appears and looks like an easy, but time-consuming, fix. So it’s flagged for later. Later just doesn’t roll around until the system has grown three, four, ten times as big as it was when the issue first appeared.
How to Build Wireframes for Increased Profitability and Scope Creep Avoidance
One of the most overlooked steps is in website and app projects is wireframing. Timing in the project flow is crucial. Here’s how wireframes can make or break a project and how to always get them right.
SupportMy.Website Announcement!
To fulfill our ongoing mission to be the best website and web-application support company on the web, we are so happy to announce our latest addition to our ever-growing catalog of businesses SupportMy.Website!
Building a Tool vs. a Platform – Know the Difference!
Are you a SaaS startup grappling with whether to build a tool or a platform? Learn the differences and why starting with a tool can set you up for success.
The #1 Indicator Of Success In A SaaS Business
The more times you’ve done something, the better you are at it. Building and running a SaaS Business is just like everything else: a career with a specific set of skills that you have to master.
Every SaaS In The World Does These Things
There are thousands of different SaaS systems on the market, and we’ve taken the time to prepare a list that covers all of them. You ready?
SaaS Validation: Avoiding the Easiest Way To Fail In SaaS
Lack of SaaS validation is the most common pitfall in SaaS management. Learn how to validate a SaaS idea effectively and avoid this costly mistake!
A SaaS Business Is A Sales & Marketing Business
Learn why sales and marketing are crucial from the very start of a SaaS business. Get insights on effectively launching your SaaS product.
How to Calculate the Cost to Build a SaaS System
Learn to estimate SaaS costs and timelines, including design, scoping and SaaS development costs, testing, and business expenses in our detailed guide.
The Order of Importance of Digital Marketing Tasks
Explore the 9 essential digital marketer tasks and prioritize your marketing task list for success. Learn how to optimize your digital marketing strategies to drive results for your business.
Case Study: MedRev – Improving Patient Experiences
We are proud to announce the launch of our latest SaaS system, MedRev! This project has been in production now since March and is finally at an MVSP (Minimum Viable Sellable Product) state and is going to market. The sales team for this company starts it’s work tomorrow and we are so happy to have helped them get off the ground.
How to Get Started In SaaS
When you have a great idea and decide to get started in SaaS (Software as a Service), you are building a business. Many eager entrepreneurs don’t think through all the Costs Associated With Starting A New SaaS Business. The existence of passive income in SaaS is a myth for 99% of businesses. Making a profit is possible but it requires a tremendous amount of effort and hard work.
Building a Successful SaaS with Paywall Solutions
Discover the strategic importance of paywall solutions for SaaS businesses. Explore the value difference between paying and non-paying users.
The Differences Between Web Developers, Designers, & Digital Marketers
You wouldn’t call a carpenter to fix your car or a podiatrist to work on your heart, so don’t call a developer to market your goods a designer to plan your database or a marketer to build your project.
Starting a Successful SaaS Business
These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first.
JH Media Group’s Website, Web-App, Mobile App, and Software Development Process Flow
If you’re ever wondering what goes into building a website, web-app, mobile app, or piece of software, now you know!
The Power Of MailChimp & How To Harness It
It can be challenging for MailChimp users to figure out how to do things, or even to figure out what they want to do in the first place. Not to mention needing to solve problems that arise when the app doesn’t work exactly as you thought it would. Maybe your list isn’t laid out the way you want it or your automation logic is not so logical.
Achieving Success with SMART Goals
We keep the end goal in mind as we help our clients to grow their business. Every goal has to be SMART in order to have the ability to fulfill the requirements of their respective businesses.
Get The Best Clients To Come To You With Inbound Marketing
Inbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.
Our New Digs!
It’s official! We have moved our main offices from Athens the Atlanta! It’s been a long time coming, but we’re here now and settled in on the 8th floor of Ponce City Market in Atlanta!
The Peabody Awards: A New Site, A New Face
Popular among a highly academic sub-culture, the Peabody Awards started as a ceremony to award those in radio broadcast and a few other forms of journalistic media. As time progressed, the Awards grew to include online broadcasts, documentaries, and nontraditional media that wouldn’t typically garner attention at functions such as the Emmys, Academy Awards or Golden Globes.
Stop procrastinating by watching this video on how to stop procrastinating… then actually stop.
Want to stop procrastinating, but want to procrastinate just a little longer so that you can become both better and worse at it simultaneously? Well, here you go!
Learning to Code with Liz Norton
Liz Norton is learning code on top of working full-time as a manager at a coffee shop. She blogs over at www.lizcod.es. And we are very grateful she took time out of her busy schedule to answer our questions.
Learning to Code with Travis Douce
Travis Douce got into programming while working in the field of Geographical Information Systems (GIS). A natural problem-solver, he knew there had to be a better way than manually creating thousands of GIS files for datasets. All he had to do was learn how to code. Fast forward a couple of years: Travis is now a software developer for Big Nerd Ranch, a Rails for Girls coach volunteer and an active participant in the Athens developers’ community.
Working Out Regularly Makes You a Better Business Owner
There is no way to predict when trauma will happen, but exercising keeps the body in a condition that can be the difference in the Emergency Room. There are also more subtle ways exercising saves your life when you are a super-busy, stressed-out business owner.
Want to Learn Code?
Jordan Burke is the Chief Technology Officer at Vitamin C. He currently teaches an Intro to Rails course at FourAthens and is a co-organizer of the Developers of Athens meetup.
Are You Mobile-friendly?
Going mobile is not really optional anymore. If a business or organization wants to stay relevant to 75% of Americans in 2014, and to 85% of the world population in 2017, they have to be mobile-friendly.
Is Your Team Communication Lacking? You Might Like Slack
Let’s talk about how you talk to your team. Do you use email? Do you wish there was an easier way to search for old conversations? I want to clue you in on a communication tool the JH Media Team uses to collaborate and share random things on the internet: Slack.
Who is Responsible for What on Your Website?
Keeping website content fresh and exciting is the best way to attract new people to your business. It’s also the best way to get loyal customers coming back for more. To make both of those things happen, you need to do a little old-fashioned roll call.
5 Ways to Revamp Your Online Marketing
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.
How to Write a Blog That Gets an Audience
Blogging! That thing everyone does! A blog has immense potential to generate website traffic…or so they say. I know getting an audience that reads your blog can a BIG problem for business blogs. There is so much content noise already. I know you don’t want to be a noise-maker, but a news-maker. So the question is, what makes your blog better reading than another’s? How do you write a blog that gets an audience?
Finding More Time
You can’t just invent more hours in the day to get everything done. As much as I wish that were true. (Hello, unstained chifforobe sitting in the garage!) Luckily, there are many tools to help you organize and schedule your day so that you can actually get more accomplished. I put together this short guide on different ways you can find more time for the things that make your business succeed.
Putting your website content to work
You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you?