Jason Long

Jason Long‍
Founder & CEO

Jason Long is the founder and CEO of JHMG. He is a serial problem solver and entrepreneur with 25 years of experience in business building. Jason's ventures range from agriculture to healthcare with a focus on web-based technology. He has extensive experience in software development and have operated as a developer, UX designer, graphic designer, project manager, director, executive coach, and CEO. At JHMG, he operates not only as the leader of the organization, but also as a SaaS Consultant helping businesses start, build, grow, scale, and exit their SaaS businesses. ‍

Jason is also an experienced world traveler who regularly visits destinations worldwide, and is passionate about community growth, social issues, fitness, and family. ‍

Author’s Posts:

Legacy Systems Modernization Guide: Steps, Benefits, And Solutions

Legacy Systems Modernization Guide: Steps, Benefits, And Solutions

Businesses that take a proactive approach to legacy system modernization gain an advantage by improving workflows, reducing costs, and integrating with emerging technologies. On the other hand, organizations that delay modernization often find themselves constrained by outdated infrastructure that slows progress, limits future opportunities, and endlessly frustrates their teams and system users.

How To Destroy An Acquisition

How To Destroy An Acquisition

Since they are heavily entrenched in the market, it seemed like they thought they could sell the product to their existing customer base. Of course, why not? They had tons of customers in this market who mostly liked or loved them. How could this go wrong?

SaaS Go To Market Strategy Analysis

SaaS Go To Market Strategy Analysis

Whether you’re going to market with a new product for a new audience, reviewing your GTM strategy for an existing set of products or services, or just working on planning, knowing the steps to follow and a methodical system that delivers results is the difference between spinning your wheels and gaining traction. 

Example Sales Commission Policy

Example Sales Commission Policy

This commission policy was built over the course of many years and is used for outside sales personnel. We are putting this sales policy out publicly so that other agencies and consultancies can save the time and cost it took us to create a similar sale commission policy.

Quantifying Market Segments In SaaS

Quantifying Market Segments In SaaS

Most of the marketers I’ve worked with create customer avatars that look something like this: The usual customer profile looks something like this. Buyer Segment: Quick Decision Makers Name: Noah Ogle Title: Director of Development Location: Counsel Bluffs, Iowa...

SaaS Launch Secrets: 5 Tips to Overcome Unforeseen Costs

SaaS Launch Secrets: 5 Tips to Overcome Unforeseen Costs

You don’t know what you don’t know when launching a new SaaS. So here are some areas that a lot of SaaS entrepreneurs only find out AFTER they have launched. In this article, we’ll dig deep into the following areas.

Marketing and Demand Generation
Building a Sales Team
Developing Robust Systems
Navigating Litigation
Preparing for Market Instability

UX in SaaS Development

UX in SaaS Development

UX designers take systems that are complicated and make them seem easy. They make processes with many variables easy to understand and flow through. They deliver systems that make sense. When users see these final deliverables and use those systems, they often think “of course it would be that way, how else could it possibly be?”

SupportMy.Website Announcement!

SupportMy.Website Announcement!

To fulfill our ongoing mission to be the best website and web-application support company on the web, we are so happy to announce our latest addition to our ever-growing catalog of businesses SupportMy.Website!

The #1 Indicator Of Success In A SaaS Business

The #1 Indicator Of Success In A SaaS Business

The more times you’ve done something, the better you are at it. Building and running a SaaS Business is just like everything else: a career with a specific set of skills that you have to master.

Case Study: MedRev – Improving Patient Experiences

Case Study: MedRev – Improving Patient Experiences

We are proud to announce the launch of our latest SaaS system, MedRev! This project has been in production now since March and is finally at an MVSP (Minimum Viable Sellable Product) state and is going to market. The sales team for this company starts it’s work tomorrow and we are so happy to have helped them get off the ground.

How to Get Started In SaaS

How to Get Started In SaaS

When you have a great idea and decide to get started in SaaS (Software as a Service), you are building a business. Many eager entrepreneurs don’t think through all the Costs Associated With Starting A New SaaS Business. The existence of passive income in SaaS is a myth for 99% of businesses. Making a profit is possible but it requires a tremendous amount of effort and hard work.

Starting a Successful SaaS Business

Starting a Successful SaaS Business

These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first.

The Power Of MailChimp & How To Harness It

The Power Of MailChimp & How To Harness It

It can be challenging for MailChimp users to figure out how to do things, or even to figure out what they want to do in the first place. Not to mention needing to solve problems that arise when the app doesn’t work exactly as you thought it would. Maybe your list isn’t laid out the way you want it or your automation logic is not so logical.

Get The Best Clients To Come To You With Inbound Marketing

Get The Best Clients To Come To You With Inbound Marketing

Inbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.

Our New Digs!

Our New Digs!

It’s official! We have moved our main offices from Athens the Atlanta! It’s been a long time coming, but we’re here now and settled in on the 8th floor of Ponce City Market in Atlanta!

The Peabody Awards: A New Site, A New Face

Popular among a highly academic sub-culture, the Peabody Awards started as a ceremony to award those in radio broadcast and a few other forms of journalistic media. As time progressed, the Awards grew to include online broadcasts, documentaries, and nontraditional media that wouldn’t typically garner attention at functions such as the Emmys, Academy Awards or Golden Globes.

Learning to Code with Liz Norton

Learning to Code with Liz Norton

Liz Norton is learning code on top of working full-time as a manager at a coffee shop. She blogs over at www.lizcod.es. And we are very grateful she took time out of her busy schedule to answer our questions.

Learning to Code with Travis Douce

Learning to Code with Travis Douce

Travis Douce got into programming while working in the field of Geographical Information Systems (GIS). A natural problem-solver, he knew there had to be a better way than manually creating thousands of GIS files for datasets. All he had to do was learn how to code. Fast forward a couple of years: Travis is now a software developer for Big Nerd Ranch, a Rails for Girls coach volunteer and an active participant in the Athens developers’ community.

Working Out Regularly Makes You a Better Business Owner

Working Out Regularly Makes You a Better Business Owner

There is no way to predict when trauma will happen, but exercising keeps the body in a condition that can be the difference in the Emergency Room. There are also more subtle ways exercising saves your life when you are a super-busy, stressed-out business owner.

Want to Learn Code?

Want to Learn Code?

Jordan Burke is the Chief Technology Officer at Vitamin C. He currently teaches an Intro to Rails course at FourAthens and is a co-organizer of the Developers of Athens meetup.

Are You Mobile-friendly?

Are You Mobile-friendly?

Going mobile is not really optional anymore. If a business or organization wants to stay relevant to 75% of Americans in 2014, and to 85% of the world population in 2017, they have to be mobile-friendly.

Is Your Team Communication Lacking? You Might Like Slack

Let’s talk about how you talk to your team. Do you use email? Do you wish there was an easier way to search for old conversations? I want to clue you in on a communication tool the JH Media Team uses to collaborate and share random things on the internet: Slack.

Who is Responsible for What on Your Website?

Who is Responsible for What on Your Website?

Keeping website content fresh and exciting is the best way to attract new people to your business. It’s also the best way to get loyal customers coming back for more. To make both of those things happen, you need to do a little old-fashioned roll call.

5 Ways to Revamp Your Online Marketing

5 Ways to Revamp Your Online Marketing

For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.

How to Write a Blog That Gets an Audience

Blogging! That thing everyone does! A blog has immense potential to generate website traffic…or so they say. I know getting an audience that reads your blog can a BIG problem for business blogs. There is so much content noise already. I know you don’t want to be a noise-maker, but a news-maker. So the question is, what makes your blog better reading than another’s? How do you write a blog that gets an audience?

Finding More Time

You can’t just invent more hours in the day to get everything done. As much as I wish that were true. (Hello, unstained chifforobe sitting in the garage!) Luckily, there are many tools to help you organize and schedule your day so that you can actually get more accomplished. I put together this short guide on different ways you can find more time for the things that make your business succeed.