I’ve been scoping and building software projects for over 25 years, and I still catch myself underestimating complexity. It happens to everyone. But what separates the agencies that survive from the ones that slowly bleed out is how they handle the gap between expectation and reality.
A client came to me today who’s trying to disrupt a billion-dollar industry, but made the same three mistakes that I see new entrepreneurs and intrapreneurs, specifically non-technical ones, making over and over.
Since they are heavily entrenched in the market, it seemed like they thought they could sell the product to their existing customer base. Of course, why not? They had tons of customers in this market who mostly liked or loved them. How could this go wrong?
Whether you’re going to market with a new product for a new audience, reviewing your GTM strategy for an existing set of products or services, or just working on planning, knowing the steps to follow and a methodical system that delivers results is the difference between spinning your wheels and gaining traction.
This commission policy was built over the course of many years and is used for outside sales personnel. We are putting this sales policy out publicly so that other agencies and consultancies can save the time and cost it took us to create a similar sale commission policy.
Unlock your SaaS business’s full potential with expert consulting. Learn why hiring a SaaS consultant is essential for growth, scalability, and market success.
Dive deep into SaaS cost analysis: Learn how to accurately estimate the cost of building a SaaS platform with our detailed guide.
Blending and balancing passion with data-driving decision-making, mixed in with solid long-term planning, are the key ingredients to creating a sustainable and growing SaaS business, while at the same time NOT burning out. Let’s dig into the details and how we can do this…
You don’t know what you don’t know when launching a new SaaS. So here are some areas that a lot of SaaS entrepreneurs only find out AFTER they have launched. In this article, we’ll dig deep into the following areas.
Marketing and Demand Generation
Building a Sales Team
Developing Robust Systems
Navigating Litigation
Preparing for Market Instability
Transform your in-house software into a profitable SaaS venture with expert guidance. Learn app monetization and commercialization strategies.
You can’t have a business led by a team of followers, you need leaders. People who have the skills to take the organization to the next level, own their responsibilities, push the organization forward, and then grow their own great leaders.
Discover why SaaS companies fail and learn strategies for success. Avoid pitfalls with expert tips and insights. Make your SaaS venture thrive!
Learn to estimate SaaS costs and timelines, including design, scoping and SaaS development costs, testing, and business expenses in our detailed guide.
When you have a great idea and decide to get started in SaaS (Software as a Service), you are building a business. Many eager entrepreneurs don’t think through all the Costs Associated With Starting A New SaaS Business. The existence of passive income in SaaS is a myth for 99% of businesses. Making a profit is possible but it requires a tremendous amount of effort and hard work.
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These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first.
We keep the end goal in mind as we help our clients to grow their business. Every goal has to be SMART in order to have the ability to fulfill the requirements of their respective businesses.
Inbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.
There is no way to predict when trauma will happen, but exercising keeps the body in a condition that can be the difference in the Emergency Room. There are also more subtle ways exercising saves your life when you are a super-busy, stressed-out business owner.
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.
You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you?
A few weeks ago, I attended The Southern C Summit in Athens, Georgia. The Southern C Summit is a one-day event put on by The Southern Coterie, dubbed “The Social Network of the South.” The Southern C Summit was mostly tailored to small businesses, and since many of our clients here at JH Media Group fall into that category, I wanted to pass along some of my major takeaways from the presentations.
What are you waiting for? Sign up your business with JHMG!