Most of the marketers I’ve worked with create customer avatars that look something like this: The usual customer profile looks something like this. Buyer Segment: Quick Decision Makers Name: Noah Ogle Title: Director of Development Location: Counsel Bluffs, Iowa...
Unlock your SaaS business’s full potential with expert consulting. Learn why hiring a SaaS consultant is essential for growth, scalability, and market success.
We were engaged to completely rebuild their online presence of Lectenz Bio, with the goal of expanding their reach beyond the glycobiology community. Our work aimed to position Lectenz Bio’s groundbreaking glycoscience products and services in front of a broader audience of researchers and industry professionals, empowering them to incorporate these methodologies into their work.
Building out a forecast for a SaaS business is a daunting task, especially if you’re not in finance. So we built out an entire step-by-step process and walkthrough on what you need to do to prepare for building out the forecast.
Dive deep into SaaS cost analysis: Learn how to accurately estimate the cost of building a SaaS platform with our detailed guide.
Blending and balancing passion with data-driving decision-making, mixed in with solid long-term planning, are the key ingredients to creating a sustainable and growing SaaS business, while at the same time NOT burning out. Let’s dig into the details and how we can do this…
You don’t know what you don’t know when launching a new SaaS. So here are some areas that a lot of SaaS entrepreneurs only find out AFTER they have launched. In this article, we’ll dig deep into the following areas.
Marketing and Demand Generation
Building a Sales Team
Developing Robust Systems
Navigating Litigation
Preparing for Market Instability
Before diving into SaaS sales teams, demand generation, product development, and everything in between, the first and most crucial aspect must be in place.
Learn how to overcome 9 common pitfalls in SaaS copywriting. Boost conversions and business growth through effective, strategic SaaS copywriting practices.
Transform your in-house software into a profitable SaaS venture with expert guidance. Learn app monetization and commercialization strategies.
You can’t have a business led by a team of followers, you need leaders. People who have the skills to take the organization to the next level, own their responsibilities, push the organization forward, and then grow their own great leaders.
When was the last time you went to a tradeshow or convention and were breaking down your booth at the end of the show and thought to yourself, “What a waste”? Here’s how we turned that around to produce tons of leads from every show we attended.
Since they are heavily entrenched in the market, it seemed like they thought they could sell the product to their existing customer base. Of course, why not? They had tons of customers in this market who mostly liked or loved them. How could this go wrong?
Whether you’re going to market with a new product for a new audience, reviewing your GTM strategy for an existing set of products or services, or just working on planning, knowing the steps to follow and a methodical system that delivers results is the difference between spinning your wheels and gaining traction.
What are you waiting for? Sign up your business with JHMG!