Inbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.
There is no way to predict when trauma will happen, but exercising keeps the body in a condition that can be the difference in the Emergency Room. There are also more subtle ways exercising saves your life when you are a super-busy, stressed-out business owner.
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.
You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you?
A few weeks ago, I attended The Southern C Summit in Athens, Georgia. The Southern C Summit is a one-day event put on by The Southern Coterie, dubbed “The Social Network of the South.” The Southern C Summit was mostly tailored to small businesses, and since many of our clients here at JH Media Group fall into that category, I wanted to pass along some of my major takeaways from the presentations.
You know, it seems pretty commonplace for web firms to describe their services as “Web 2.0” but if you were to ask them what that meant you’d get a variety of similar answers along the lines of “websites with greater interactivity.” While that is part of it, it’s...
Good personality, sense of humor and great with kids. Just kidding! The relationship you have with your web designer is based on one simple premise: They need to meet your expectations. If you don’t know what you’re expecting, then you don’t have a good basis to judge...
As a vendor in this economy, you are likely facing some difficult times. Staff lay offs, budget cuts, account losses and inflation have left you scratching and scraping to stay afloat. The once steady revenue stream from your client base has suddenly turned into a trickle. Accounts aren’t getting paid on time and you can’t meet your overhead. So, what are you going to do?