Service pages full of squishy good content? Check!
Product listings properly tagged and SEO’d? Check!
Weekly blog posts? Umm…I think Suzie was going to do that?
New user tutorial? Oh, right, I did bring that up at a meeting three months ago. Suzie? Or Jim?
Fancy, high res photos on every page and product listing? I think have some photos somewhere…we did a photoshoot last year…
Ok, stop right there.
You paid a significant chunk of change for your brand new website. But if the conversation above has any kind of resonance, then you probably haven’t designated certain must-have tasks to make sure your website breaks all the traffic records, engages tons of users and pays you back on your investment.
Keeping website content fresh and exciting is the best way to attract new people to your business. It’s also the best way to get loyal customers coming back for more. To make both of those things happen, you need to do a little old-fashioned roll call. For each of the following tasks, write down the name of the person and frequency that they need to update that section of the site. I even made a handy spreadsheet where you can manage all of these tasks, or print to post up where everyone on the team will see it. I suggest near the coffee maker.
|Website Task||Frequency of Update||Person Responsible||Notes/Miscellaneous|
|Home Page Title Slides||4 x year|
|Home Page A/B Testing||Ongoing|
|Calls to Action/Button Testing||Ongoing|
|New Images||2 x year|
|New Case Studies||2 x year|
|Team Member/About Content||1 x year|
|Service Page Content||2 x year|
|Testimonial Content||2 x year|
|Blog||1 x week|
|Email Newsletter||2-4 x month|
|Promotions/Discount Offers||4 x year|
|Website Traffic/Analytics||1 x week|
|Design Refresh||1 x year|