SaaS businesses have a lot of moving parts and each one takes expertise in planning. JHMG will ensure your system is validated to ensure success, planned for growth and savings, priced to maximize revenue, marketed with the right messaging to the right people, users are activated to paying customers and your organization is supporting your customers properly.
When you’re starting out, the validation process is the most important step you can take to ensure the success of your SaaS or application. JHMG can guide you through the process or assist you in completing it through:
Feasibility Consulting
Problem, Need, Solution
Competition Research
Marketability Research
Buyer Persona Research
Distribution Analysis and Consulting
Cost vs. Revenue Analysis
Pre-Sales
Many pieces are often overlooked or unplanned at the start of many SaaS build projects. We ensure that all areas are contemplated upfront so you can plan your costs, phases, and marketing plan throughout your build process including:
Project Scoping
Mvp Design & Build
Payments Management Systems
User Payment Management
Admin Panel
Unit & Regression Testing
Transactional Emails & Management
User Tagging, Triggers, & Automated Lead Scoring
Tracking, Reporting, & tools integrations
System API development
Pricing your SaaS is the number one, and most overlooked, method for increasing revenue. A thorough and quantifiable understanding of your buyers, competition, and an ongoing methodology of testing pricing contribute to your ability to profit through your SaaS such as:
Value proposition analysis
Price sensitivity analysis
Value metric preference analysis
Buyer persona analysis and consulting
Competitor analysis
Pricing page consulting
From your message to your method, we help you analyze and implement marketing methods to determine the best fit systems for your SaaS in areas like:
Brand Messaging
SEO
Outbound campaigns
Social Media
Email marketing
Content marketing
Marketing automation
Affiliates & partnerships
PPC
Marketing website
Taking a visitor from a user to a customer to a raving fan takes an understanding of the user awareness process, as well as where, when, & how to take the user to each new level. Some of the ways we help are through:
Onboarding process
Chatbots
Customer contact planning
Onboarding email campaigns
Conversion Rate Optimization (CRO)
Reducing attrition, known as ‘churn’ in the SaaS world, is a key aspect of growing your profits. Helping customers understand your system, getting them involved in your community, and growing to a critical mass of advocates is key to the success of many SaaS businesses. We help build your community through:
Support systems
Support methodology & planning
Events
Community building
Knowledge-base & documentation
