Insurance Merger Specialists brings together buyers and sellers of insurance companies and assists in mergers and acquisitions. The website and portal help educate, gather information, and smoothly flow through the M&A process.
Insurance Merger Specialists had previously been working personally with buyers and sellers to gather required transaction documents, and this was a tedious process. Twelve to fourteen advanced documents are required per transaction, and there may be multiple files that serve as a single document (e.g., 12 individual bank statements to fulfil the requirement for the last 12 months of bank statements).
Buyers and sellers often required reminders to provide documents, and this was also handled by staff without automation. Further, the CRM (Customer Relationship Management) software that the company was using had limitations such that they were interested in migrating to an improved solution.
This portal allows users to:
1) view available agencies for sale and indicate interest in them,
2) view additional, confidential data about an agency of interest as the sale progresses,
3) upload documents required for agencies the user is selling,
4) upload documents required to purchase an agency, and
5) manage their contact information.
Buyers and sellers will also receive reminder emails for documents that are due, as well as notifications when review of their uploaded documentation reveals a problem that requires them to upload a corrected version.
Insurance Merger Specialists staff will be able to manage the portal users via Zoho CRM, where data for all the buyers, sellers, and listings is stored.
The Buyer/Seller portal allows buyers and sellers to interact with the listing marketplace and provide the required documentation for their transactions.
WordPress for front-end
BrainLeaf - System initial planning
JIRA - Systems development teams management
Bitbucket - Code Repositories
Confluence - System documentation
Asana - UX and marketing teams management
Harvest - Time tracking
As is the case for many portal systems, a number of third party systems have been integrated with the Buyer/Seller portal.
Storage of all buyer/seller and listing data. Also, all transactional emails were sent using Zoho CRM’s workflow triggers.
Storage of all uploaded buyer documents and listing documents.
Storage of all NDA’s signed by buyers and sellers on the frontend website.
Getting updated the buyer/seller information in Zoho CRM when they signed an NDA.
Buyers and sellers could register for the portal on the frontend website, which we have already built for Insurance Merger Specialists. First, they indicate if they are a buyer or a seller. As buyers greatly outnumber sellers, more attention is placed on sellers--Zoho CRM has been configured to send Insurance Merger Specialists an email notifying them anytime a new seller registers for the portal.
The dashboard serves to orient the buyer or seller to the steps they need to take. As the same user can sometimes be both a buyer and a seller, both dashboards are available.
Buyers Dashboard: When buyers first login to the system, they are provided with clear instructions.
Seller’s Dashboard: When a seller first logs in to the portal, they are informed that a consultant will soon call them. If they wish, they can get started uploading the required listing files.
Buyers are directed to view the Marketplace, which lists all the agencies available for sale.
When the buyer clicks on a listing, they can view anonymized information about the agency, and click an “I am interested in purchasing this business” button. Once the buyer has been given access to the listing they will have access to different levels of information based on where they are in the buying process.
Users can manage aspects of their accounts including personal information, & password.
Insurance Merger Specialists system automatically sends customized transactional emails based on a number of different actions, steps, and manual processes within the system.
In addition to the application, we reworked branding and built the public-facing, marketing website for this project. The goal of the website is to bring in both buyers and sellers.
Buying & selling businesses is a complex process. We helped IMS make the process easy to understand.
Any sale in this business is a big sale. So ensuring that users understand how to use the system and feel comfortable with IMS is critical. Navigation systems assist in this process just as most other areas within the system.