Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.
The healthcare scene is constantly changing, and diagnostic imaging is no different. To put your business ahead of other local facilities, you need to be in front of your referring providers, patients, and employers in ways that your competitors aren’t.