In this article, we will discuss the “who, what, when, where and why” of using Facebook to promote awareness of and engagement with your imaging center.
5-star reviews build trust with patients and referring providers. So long as your reviews are from real, unbiased patients, growing your online reviews is always a safe and effective marketing strategy.
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.
You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you?
Many doctor’s offices, and those in the medical profession in general, have ignored internet marketing – they simply do not feel it is something that applies to them, or is relevant in their long term business model.
We believe this is a big mistake!
Simultaneously, this also means there is a huge opportunity for the doctor’s office who decides to embrace the web as means for building their brand, reaching new patients, and setting up a long term successful internet marketing strategy.