Email can be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more.
The healthcare scene is constantly changing, and diagnostic imaging is no different. To put your business ahead of other local facilities, you need to be in front of your referring providers, patients, and employers in ways that your competitors aren’t.
It can be challenging for MailChimp users to figure out how to do things, or even to figure out what they want to do in the first place. Not to mention needing to solve problems that arise when the app doesn’t work exactly as you thought it would. Maybe your list isn't laid out the way you want it or your automation logic is not so logical.
Let’s talk about how you talk to your team. Do you use email? Do you wish there was an easier way to search for old conversations? I want to clue you in on a communication tool the JH Media Team uses to collaborate and share random things on the internet: Slack.
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.