Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.
Your diagnostic imaging marketing doesn't mean much if your phone number isn't easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.
In this article, we will discuss the “who, what, when, where and why” of using Facebook to promote awareness of and engagement with your imaging center.
If you’re in the business of diagnostic imaging marketing, you have a lot of tools at your disposal. From patient outreach to physician referrals, using your resources effectively is key.