How to Write a Blog That Gets an Audience

Blogging! That thing everyone does! A blog has immense potential to generate website traffic...or so they say. I know getting an audience that reads your blog can a BIG problem for business blogs. There is so much content noise already. I know you don’t want to be a noise-maker, but a news-maker. So the question is, what makes your blog better reading than another’s? How do you write a blog that gets an audience?