The healthcare scene is constantly changing, and diagnostic imaging is no different. To put your business ahead of other local facilities, you need to be in front of your referring providers, patients, and employers in ways that your competitors aren’t.
It can be challenging for MailChimp users to figure out how to do things, or even to figure out what they want to do in the first place. Not to mention needing to solve problems that arise when the app doesn’t work exactly as you thought it would. Maybe your list isn't laid out the way you want it or your automation logic is not so logical.
Inbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.
For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan.