Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.
Your diagnostic imaging marketing doesn't mean much if your phone number isn't easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.
Email can be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more.
Focusing only on marketing your imaging center to gain new patients may mean failing to nurture existing patients, which can hinder your efforts to build your imaging center’s reputation. And a good reputation is key to gaining new diagnostics patients and growing your imaging center overall.
When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature.
This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.