The Style is the Substance

I have a weird hobby. When I’m waiting at the grocery store, or the pharmacy, or any retail establishment where the checkout lines are festooned with magazines, I like to pick them up and go hunting. Not for interesting articles on how I, too, can lose 50lbs by eating only chocolate, or pictures of the latest explosive Hollywood divorce. I’m looking for ads. Specifically, adds with nice, dense blocks of copy text.

Now, I’m not a shopper, or a big spender. I’m not even the target audience for most of the ads I read. I am a different beast all together, for I am a copy coinsure. Take, for instance, a two page spread for Revlon. An impossibly beautiful woman tosses her impossibly glossy hair across the fold, her eyes alight with the promise that all this bounty could be mine if only I would stop being such a cheapskate who buys store brands. read more

A Good Designer: Making the Cut

Good personality, sense of humor and great with kids. Just kidding!

The relationship you have with your web designer is based on one simple premise: They need to meet your expectations. If you don’t know what you’re expecting, then you don’t have a good basis to judge their qualifications.

Do you want them to be good listeners?

Do you want them to be able to guide and direct you through the process?

Do you want them to be able to figure out what you want?

Should they be business savvy or the artsy creative type? read more

Internet Topology, the effects of a zero distance landscape

If the web is said to have a super power, that would be the power of zero distance. Any public place on the internet can be reached instantly from any other place. All points of public net geography are essentially equidistant and have identical travel costs. This unique geography gives rise to the environment of pure competition that we see online. The ocean of free choices creates the need for search engines, ranking sites, and countless other ways to reduce the most common cost – the users – time (to find what they want). read more

Account Collections and Retention in a Tough Market

As a vendor in this economy, you are likely facing some difficult times. Staff lay offs, budget cuts, account losses and inflation have left you scratching and scraping to stay afloat. The once steady revenue stream from your client base has suddenly turned into a trickle. Accounts aren’t getting paid on time and you can’t meet your overhead. So, what are you going to do?

Well, it is important to remember that losing one of your accounts isn’t good for you or your client. They don’t want to drop the account any more than you want to see it go, but you’re going to have to stand out among a long list of vendors as someone they want to keep doing business with. While none of us can solve the problems created by a recession, there are some basic guidelines you can follow to maximize collections and retain current accounts. read more

Be Nice To Your Brother

At J House Media, we have a tight-knit team. We see so much of each other, sometimes it feels more like we are family than co-workers. Each one of us has had our own personal struggles and private battles to fight, and without fail, the other team members step up to offer support through genuine friendship.

As most people can relate, though, even the best families still suffer the occasional sibling rivalry or the pokes across the “invisible line” that stir things up. I know from my last 2 years here, that our team is comprised of individuals that are mature, intelligent, and self-aware. Yet even so, we still have situations that require conflict resolution. read more

Bel-Jean Copy Print Launches a New Site

Bel-Jean Copy/Print Center on Broad Street in downtown Athens perks up the print biz with a lively website. Founded by a man who fell in love with the community and acquired by a Julie McLeod who claimed early roots in Athens through her family, this local print center has been catering to students and businesses since 1983, and today you can find all their services and expertise presented in a fun new package at