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The Differences Between Developers, Designers, & Digital Marketers

The differences in designers, developers, and digital marketers

The Differences Between Developers, Designers, & Digital Marketers

If you’re building a web project, you need to know who to call to get what done, and what to expect. You wouldn’t call a carpenter to fix your car or a podiatrist to work on your heart, so don’t call a developer to market your goods a designer to plan your database or a marketer to build your project. You may need all the different people though, and here’s how they think, what they do, and how to effectively use them!

A lot of people get these roles confused. They think that because someone can build a website or application, they must know how to market the system, and that is false. This article goes over the characteristics of digital marketers vs. developers & designers and it helps you understand who to hire for which jobs. read more

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Starting a Successful SaaS Business

Starting a Successful SaaS

Building a Profitable SaaS

One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:

  • Can you make any money on this thing? How much?
  • Will anyone buy my great new idea?
  • How much is this thing going to cost me to build? Is it even possible?
  • How do I get the word out about my fancy new product?
  • What about all those pesky business questions like:
    • How many people do we need to make a purchase in order to be cash flow positive?
    • Who is going to answer the phone?
    • Do we need insurance? If so, how much will it cost?
    • What is our monthly operating cost?
    • How do we grow the system?
    • What happens when something goes wrong? How much will that cost?
    • How do we get the word out about this system to the right people?
    • How do we manage new versions?
    • How do we know what our customers are asking for?

    And of course, the biggest questions of them all:

    Are people going to pay for your SaaS, and if so, how much?

    These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.

    So, let’s take a look through some of these questions and the lessons to be learned from them, starting with the big ones first. read more

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How To Design And Print Referral Cards To Market Your Diagnostic Center

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name. read more

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4 Fundamental Radiology Marketing Strategies

4-fundamental-marketing-strategies-diagnostics-center

Radiology Marketing Strategies: Fundamental Planning Steps To Grow an Imaging Center

Most imaging centers have some radiology marketing strategies up their sleeves. However, sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial.

There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

Research, data assessment, and patient and provider feedback are the guiding forces behind an effective marketing plan for any imaging center. read more

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Diagnostic Imaging Marketing Hack: Setting up Click-To-Call On Your Website

Click To Call Tip Hack

Get More From Your Diagnostic Imaging Marketing With This 5-Minute Fix

Your diagnostic imaging marketing doesn’t mean much if your phone number isn’t easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.

Don’t use just any developer, use a development team with over 10 years of experience with diagnostics.

Click to find out about an affordable and professional new website for your diagnostic center! read more