What is your core marketing strategy?

Marketing Information Overload

A while back, I attended the Digital Summit in Atlanta to do some networking and learn tips from the experts.

One of the experts asked the audience if anyone was still using traditional marketing tactics and let out a small chuckle to those that raised their hands.

I took a sip of coffee from my free, branded traveler mug and used my free, branded pen to jot this note down on my free, branded notepad.

Much like the enormous number of marketing blogs and advice online, a marketing conference can easily become information overload, causing you to question everything you’re doing, and feel the heightened sense of uncertainty regarding your marketing plan. read more

How to Get Started In SaaS

getting started in saas

Get Started In SaaS (Without Throwing Your Money Away)

When you have a great idea and decide to get started in SaaS (Software as a Service), you are building a business. Many eager entrepreneurs don’t think through all the costs associated with starting a new SaaS business. The existence of passive income in SaaS is a myth for 99% of businesses. Making a profit is possible but it requires a tremendous amount of effort and hard work.

Before attaining positive results, you typically stumble several times, but that’s actually a good thing since every failure encountered can bring you one step closer to success. This article describes some of the most common mistakes people make when they get started in a SaaS business as well as tips and key factors for success. read more

Putting up a SaaS Paywall To Get The Right Customers

You just logged into a new SaaS system and now they want you to enter your credit card JUST TO LOOK AROUND? “That’s ridiculous!” you think to yourself a little bit outraged. “I’m not putting in my credit card just to look at this thing. Why would anyone think that is ok?”

Then we have two different paths that people take. They usually go something like this:

    • This is crazy, I am never going to put in my credit card just to look. Goodbye!
    • Now that I am looking at this thing, it really does solve my problem, and this is a big problem for me. Alright, I’ll bite. Here’s my credit card info.

    What is the value for a new SaaS of these two different groups?

    Disclaimer: This article does NOT apply to all SaaS systems. The bigger the system and the more the system is a platform, not just a single tool, the more this article applies in my experience. read more

8 Steps to Build a Great Blog Strategy

Chess set representing blog strategy

If You Have a Blog That’s Not Getting You to Your Goals, You Need to Change Your Strategy

For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn’t hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.

Do You Have a Blog That’s Not Getting You to Your Goals?meet your business goals with your blog

Most companies these days have a blog, but if your blog isn’t getting you to your goals it’s a waste of time. This short guide will help you determine what your goals for reach your content marketing goals for your business. read more

A Guide to Keywords for Atlanta Businesses

Letter representing keywords for Atlanta businesses

When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?

Answer: Yesterday (at the latest)

map of Atlanta If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.

Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips. read more

Drip Email Marketing Confusion Elimination Guide

How to be a digital marketer with Drip

Welcome to Atlanta… and Drip Email Marketing!

Whether you’re marketing your own business or building your digital marketing clients, drip email marketing is a must. Not only are your goals crucial, your path to get there and your understanding of your specific customer behaviors are things you just can’t do without.

Becoming a digital marketer is pretty simple, you don’t need a degree, you can train yourself online, and there are countless companies in need of a digital agency or a freelance marketer to build their businesses. However, that doesn’t mean it’s going to be a cakewalk. Even experienced digital marketers need to constantly learn new methods and tools. read more