Customers who are willing to put in their credit cards to sign up for a SaaS are invested in the system and have more reason to help it grow. At the beginning of a new system, these kinds of users are critical and getting the kinds of people who will do this it the difference between the system growing or failing.
For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn't hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.
If your business is in Georgia and you're not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it's high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.
Whether you’re marketing your own business or building your digital marketing clients, drip email marketing is a must. Not only are your goals crucial, your path to get there and your understanding of your specific customer behaviors are things you just can't do without.
You wouldn't call a carpenter to fix your car or a podiatrist to work on your heart, so don't call a developer to market your goods a designer to plan your database or a marketer to build your project.
These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.So, let's take a look through some of these questions and the lessons to be learned from them, starting with the big ones first.