Attracting investors, partners and new customers to a biotech startup.
Working closely with the team at Lectenz® Bio, we developed a web strategy as the company rebranded and prepared to pitch new technologies and products to key investors. In order to build a website applicable to both non-technical investors and industry-leading scientists, our team of designers, developers and project managers strategized, brainstormed and created content.
The process of creating a cohesive brand identity involved determining a color pallet, designing a logo and implementing a digital strategy for the first phase of the website. Our team at JH Media Group were in constant contact with the client as we refined the site and approached the product launch.
Changing the name of the company to LectenzBio required a new identity for the company. We oversaw the logo creation process.
We designed a homepage to showcase the various services, technologies and products available or under development.
After developing, debugging and client approval, the pages went live to be distributed to key investors and potential customers.Visit the site
JH Media Group’s approach is based on deep and frequent engagements to understand client requirements and define success criteria early on. As part of product launch, we needed to rebrand the company and design a website with new content and visual appeal to establish an effective online presence targeting our clients, partners, and investors. The result was the development of a new logo that effectively reflected our culture, values, and vision while capturing design elements relevant to our highly technical clientele. Thematic elements of the new branding were integrated into a responsive cross-platform website integrated with an e-commerce platform. The project was well managed, the process was smooth, their team was responsive, and the results are better than what we imagined.