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Diagnostic Center Lead Generation

A Lead Generation System That Delivers Patients.


The Diagnostic Marketings Lead Generation System guarantees improvement in your bottom line by improving your diagnostic center’s relationships with providers, patients, and employers in order to increase the number of paying exams being performed by the facility.

The system works by analyzing providers, employers, and patients within the region and at your facility. Then connecting to them with personalized, consistent, educational, and promotional emails and content that nurture relationships and help drive new patients to the facility.

Our Guarantee: If your diagnostic center is not seeing at an increase in business by the third month, all monies paid for work on marketing, not including ad spend, will be refunded.


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Lead Generation Will:


  • Increase the number of referring providers.

  • Increase referrals from existing providers.

  • Ensure existing patients return.

  • Gain new partner employers.

  • Improve outreach to patient population who have never visited your center.

  • Increase patient and provider satisfaction.

Lead Generation objectives

Your Current Situation


  • Hospitals ‘own’ more & more providers’ offices, decreasing referrals.

  • Reimbursements are lowering, making it harder to operate.

  • Consistent, quality outreach to regional providers, employers, and patients are difficult, costly, and time consuming.

  • Industry profitability is falling.

Current Situation

What Could Be Happening


  • Referring providers continually sending to your facility over other facilities.

  • Patients will have increased knowledge of why they should come to an independent facility instead of the hospital.

  • No more searching for potential partner employers, they will be searching for you.

  • Begin pulling more business away from the hospitals.

What Could Be Happening

Summary


Increase the number of paying patients walking in the front door:  

  • By educating employers on the reasons they should be sending workers to your facility.

  • Educating patients and enabling them to easily refer one another.

  • Reaching out to current and non-sending providers to help grow their businesses as well as yours.

Improve patient and provider satisfaction through consistent, constant education and valuable information.

Grow your business without adding additional marketing personnel, saving time and cost associated with training and management.

Summary


Reaching Providers, Employers and Patients

Reaching out to current and non-sending providers to help grow their businesses as well as yours.
  • Providers

    • Acquire more referring providers that are either not current referring or had previously referred patients.

    • Low referring providers to increase referrals

    • High referring providers to have greater customer satisfaction

  • Employers

    • Create new, high-value relationships with local employers to send employees to the diagnostics facility. This will require a point of contact at the diagnostics center to facilitate a negotiation.

  • Patients

    • Increase return rate improvement

    • Implement patient to patient referral system

    • Provide satisfaction survey that will gather data on patient satisfaction, but also enable patients to be opted into an ongoing drip campaign that will:

      • Improve publicly available reviews by requesting high satisfaction customers to provide a review on Google and Facebook and showing them how to do this.

      • Market to new and existing patients

      • Maintain brand awareness

      • Grow patient referrals

      • Educate patients on cost savings and quality vs. hospitals

      • Create better educated incoming patients

      • Streamline recurring patient processing

Our Goal Is To Make THIS FREE

Any one of the following should cover the costs of the automated sales program.

  • 1 New enterprise or industry employer

  • 1 - 3 High referring providers offices

  • 10 Referring providers

  • 50 New patients per month.

free program

If you are in the Atlanta area, an increase in business by 5% for a single independent diagnostic facility over the course of one year is worth approximately: $ 609,368 for the following exams:



MRI

MRI Lumbar Spine
Current avg # of exams: 1,861
5% increase in avg # of exams: 93
Value of increase in gross revenue:
$58,714

MRI Cervical Spine
Current avg # of exams: 2,742
5% increase in avg # of exams: 137
Value of increase in gross revenue:
$86,526

MRI Brain
Current avg # of exams: 2,605
5% increase in avg # of exams: 130
Value of increase in gross revenue:
$82,069

CT

CT Head
Current avg # of exams: 7,541
5% increase in avg # of exams: 377
Value of increase in gross revenue:
$158,748

CT Chest
Current avg # of exams: 10,893
5% increase in avg # of exams: 545
Value of increase in gross revenue:
$223,311


Regional Study Atlanta GA

Data collected from Amino.com, NewChoiceHealth.com, and HealthcareBluebook.com
Population Scan Type % scans/pop Number of scans/year Number of Providers in Area Avg Cost of Scan Scans per 1 Center Annual Revenue market share if 5% increase increase in #scans New Gross Revenue Annual Gross Increase
5,789,700.00 CT- Head 10.16% 588,234 78 $421 7,541 $3,174,953 7,919 377 $3,333,700 $158,748
5,789,700.00 CT - Chest/Abdomen 10.16% 588,234 54 $410 10,893 $4,466,217 11,438 545 $4,689,528 $223,311
5,789,700.00 MRI - Lumbar Spine 2.70% 156,322 84 $631 1,861 $1,174,275 1,954 93 $1,232,989 $58,714
5,789,700.00 MRI - Cervical Spine 2.70% 156,322 57 $631 2,742 $1,730,511 2,880 137 $1,817,036 $86,526
5,789,700.00 MRI - Brain 3.78% 218,851 84 $630 2,605 $1,641,380 2,736 130 $1,723,449 $82,069
Total 1,282 $12,796,702.00

$609,368

Project Timeline

Month 1

lead generation program timeline lead generation program timeline

RIS Integration & Reports Building

Patients, Employers, & Providers

Research & Analysis

System Design Customization

Initial Project Report

Month 2

lead generation program timeline lead generation program timeline

Begin campaign to currently referring providers.

Begin campaign to non-referring providers.

Patient satisfaction survey and opt-in system start.

Month 3

lead generation program timeline lead generation program timeline

Employers outbound emails begin.

Educational drip campaigns to providers & patients ongoing

Optional cut-off point.

Month 4

lead generation program timeline lead generation program timeline

Educational & promotional drip campaigns to providers, employers, and patients ongoing

Patient referral system implementation

Month 5

lead generation program timeline lead generation program timeline

Educational & promotional drip campaigns to providers, employers, and patients ongoing

Patient referral system ongoing

Month 6

lead generation program timeline lead generation program timeline

All systems ongoing and regularly producing higher patient return rate, provider referrals, and employer partnerships.

The Investment

Month 1:
  • RIS Integration & Reports Building *
  • Patients, Employers, & Providers Research and Analysis *
  • System Design Customization
  • Initial Project Report

* Noted systems are non-refundable

Month 2-6:
  • Email Outbound Campaigns
  • Drip Campaigns
  • Pay Per Click Advertising
  • Social Platform (Facebook) Paid
  • Advertising
  • System Reporting
  • Revenue Increase Reporting
  • Based On RIS Integration
  • Monthly Reporting

Guaranteed results for $9850 per month.

Minimum 6-month contract.

Our Guarantee: If your diagnostic center is not seeing at an increase in business by the third month, all monies paid for work on marketing, not including ad spend, will be refunded.



Start a project with us
Contact us

contact@jhmediagroup.com
(706) 425-1976

Address

Ponce City Market
675 Ponce De Leon Ave NE #8500
Suite 120 | Atlanta, GA 30308

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