New Imaging Center Secrets to Success

New Imaging Center Secrets to Success

Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of success. Today patients are more proactive than ever when it comes to selecting a medical provider.

Whether your imaging center is new or not, you won’t get far without patients.

Patients are at the core of any diagnostics center, new or old. Give your patients a reason to choose you over your competitors by building and maintaining trust through excellent service and great online reviews. read more

Effective Radiology Marketing Using Emails to Physicians From Your Diagnostics Center

radiology email marketing

Marketing to physicians should be a cornerstone of any imaging center’s overall strategy.

Effectively marketing to physicians comes down to professional relationships. Building and maintaining relationships with both current and prospective referring physicians is the name of the game. Email is an effective and surprisingly personal method for doing just that.

But what should your radiology email marketing convey? When should you send them? And how do you determine what’s working and what’s not?

Needless to say, setting up automated email funnels for various groups can be tricky. Today we are here to help you build your roadmap to email success. read more