The Best Patient Retention Strategies for Diagnostic Centers

op Strategies for patient retention for an imaging center

Great strategy guides have been created for increasing patient referrals to new and growing diagnostic imaging centers, but much less is written about strategies for diagnostic patient retention

Focusing only on marketing your imaging center to gain new patients may mean failing to nurture existing patients, which can hinder your efforts to build your imaging center’s reputation. And a good reputation is key to gaining new diagnostics patients and growing your imaging center overall.

How to keep radiology patientsPatients who slip through the cracks may suffer negative consequences of disrupted care, while your center loses the rewards of all the hard work that has gone into your outreach and reputation-building efforts. read more

Where & How To Start an Imaging Center

start imaging center

There are two important questions to answer relating to starting an imaging center.

The first is: Should you open a diagnostic imaging center? The answer to this one will vary depending on who’s asking it. 

The second is perhaps more important and needs to be answered first: What does it take to start an imaging center?

This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.

Setting up a marketing strategy for your new imaging center?

Click to read about our diagnostic marketing products and services to grow your center. read more

New Imaging Center Secrets to Success

New Imaging Center Secrets to Success

Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of success.

Whether your imaging center is new or not, you need effective tools for growth.

Click to learn about diagnostic specific products and services that can help grow your center!

In 1988, Stark introduced an “Ethics in Patient Referrals Act” bill concerning physician self-referrals. Thus the Stark Law was enacted. It was a good law for all patients in the US. Many imaging centers have tried to outsmart the laws but it is not to be. Thus physicians have few, if any, incentives to refer to your imaging center. read more

10 Effective Radiology Marketing Strategies

10-radiology-marketing-strategy

Diagnostic Imaging Marketing Strategies & How to Make Them Work for Your Practice

The healthcare scene is constantly changing, and diagnostic imaging is no different. To put your business ahead of other local facilities, you need to be in front of your referring providers, patients, and employers in ways that your competitors aren’t.  What it takes is constant, consistent outreach with the right messaging to the right people. That may be a hard pill to swallow, but with these simple strategies your Diagnostic Imaging Center can rise above the competition and automate a lot of that work! read more