Where & How To Start an Imaging Center

start imaging center

There are two important questions to answer relating to starting an imaging center.

The first is: Should you open a diagnostic imaging center? The answer to this one will vary depending on who’s asking it. 

The second is perhaps more important and needs to be answered first: What does it take to start an imaging center?

This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.

Setting up a marketing strategy for your new imaging center?

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New Imaging Center Secrets to Success

New Imaging Center Secrets to Success

Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of success.

Whether your imaging center is new or not, you need effective tools for growth.

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In 1988, Stark introduced an “Ethics in Patient Referrals Act” bill concerning physician self-referrals. Thus the Stark Law was enacted. It was a good law for all patients in the US. Many imaging centers have tried to outsmart the laws but it is not to be. Thus physicians have few, if any, incentives to refer to your imaging center. read more

Effective Radiology Marketing Using Emails to Physicians From Your Diagnostics Center

radiology email marketing

Marketing to physicians should be a cornerstone of any imaging center’s overall strategy.

Effectively marketing to physicians comes down to professional relationships. Building and maintaining relationships with both current and prospective referring physicians is the name of the game. Email is an effective and surprisingly personal method for doing just that.

But what should your radiology email marketing convey? When should you send them? And how do you determine what’s working and what’s not?

Needless to say, setting up automated email funnels for various groups can be tricky. Today we are here to help you build your roadmap to email success. read more

How To Use Facebook To Market Your Radiology Center

How to use facebook to market your radiology center

Your Guide to Setting Up, Maintaining, and Growing Your Imaging Center’s Radiology Facebook Page

While most businesses now have a facebook page, radiology Facebook pages for imaging centers are less common than others. Even in the Medical industry, Facebook is a powerful tool for any practice.

Questions multicolour radiology facebook

In this article, we will discuss the “who, what, when, where and why” of using Facebook to promote awareness of and engagement with your imaging center.

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