Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.
If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.
Just like any promotional material, design matters
Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.
Looking for some help with marketing your diagnostic center?
Here are the must-haves for your referral cards
- Phone number
- Types of exams offered
- Photo of staff, building, or equipment
Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name.