8 Steps to Build a Great Blog Strategy

setting up a blog strategy concept of chess board in the park

If You Have a Blog That’s Not Getting You to Your Goals, You Need to Change Your Strategy

For most businesses, a blog is not primarily intended to entertain or inform existing customers, though it sure doesn’t hurt to have content that your current audience will benefit from. Its purpose is most often to bring in new interested parties through increased rank, social media posts, and backlinks.

Do You Have a Blog That’s Not Getting You to Your Goals?meet your business goals with your blog

Most companies these days have a blog, but if your blog isn’t getting you to your goals it’s a waste of time. This short guide will help you determine what your goals for reach your content marketing goals for your business. read more

A Guide to Keywords for Atlanta Businesses

Letter representing keywords for Atlanta businesses

When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?

Answer: Yesterday (at the latest)

map of Atlanta If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.

Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips. read more

Drip Email Marketing Confusion Elimination Guide

How to be a digital marketer with Drip

Welcome to Atlanta… and Drip Email Marketing!

Whether you’re marketing your own business or building your digital marketing clients, drip email marketing is a must. Not only are your goals crucial, your path to get there and your understanding of your specific customer behaviors are things you just can’t do without.

Becoming a digital marketer is pretty simple, you don’t need a degree, you can train yourself online, and there are countless companies in need of a digital agency or a freelance marketer to build their businesses. However, that doesn’t mean it’s going to be a cakewalk. Even experienced digital marketers need to constantly learn new methods and tools. read more

How To Design And Print Referral Cards To Market Your Diagnostic Center

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name. read more

Effective Radiology Marketing Using Emails to Physicians From Your Diagnostics Center

radiology email marketing

Marketing to physicians should be a cornerstone of any imaging center’s overall strategy.

Effectively marketing to physicians comes down to professional relationships. Building and maintaining relationships with both current and prospective referring physicians is the name of the game. Email is an effective and surprisingly personal method for doing just that.

But what should your radiology email marketing convey? When should you send them? And how do you determine what’s working and what’s not?

Needless to say, setting up automated email funnels for various groups can be tricky. Today we are here to help you build your roadmap to email success. read more

How to Get Medical Providers to Open Your Emails

get medical providers to open emails

Effective Email Marketing to Doctors Starts With a Solid Radiology Marketing Plan

Promoting a diagnostic imaging center using email marketing to doctors can be a great way to increase patient referrals and build partnerships with referring physicians. That is if it’s done right.

Like virtually everyone else in the working world, physicians open emails and check social media during their workday too.  It can be a means of brief distraction or a need to research something specific for a patient.  So how can your emails be the ones they open so you are opened up to get more referring physicians?
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