Effective Radiology Marketing Using Emails to Physicians From Your Diagnostics Center

radiology email marketing

Marketing to physicians should be a cornerstone of any imaging center’s overall strategy.

Effectively marketing to physicians comes down to professional relationships. Building and maintaining relationships with both current and prospective referring physicians is the name of the game. Email is an effective and surprisingly personal method for doing just that.

But what should your radiology email marketing convey? When should you send them? And how do you determine what’s working and what’s not? read more

How to Get Medical Providers to Open Your Emails

get medical providers to open emails

Effective Email Marketing to Doctors Starts With a Solid Radiology Marketing Plan

Promoting a diagnostic imaging center using email marketing to doctors can be a great way to increase patient referrals and build partnerships with referring physicians. That is, if it’s done right.

Like virtually everyone else in the working world, physicians open emails and check social media during their workday too.  It can be a means of brief distraction or a need to research something specific for a patient.  So how can your emails be the ones they open so you are opened up to get more referring physicians?
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8 Effective Strategies to Improve Your Diagnostic Imaging Center’s Marketing Plan

8-effective-strategies-improve-radiology-center-marketing

If you’re in the business of diagnostic imaging marketing, you have a lot of tools at your disposal. From patient outreach to physician referrals, using your resources effectively is key.

In today’s world, online is the place to focus your diagnostic imaging marketing efforts. As of 2016, over 76% of Americans were searching the web. With the internet becoming easier to use each day, that trend shows no signs of stopping.

Important note: Always be mindful to abide by Stark law and anti-kickback laws that prohibit giving incentives like gifts or money to patients or referring physicians. read more

The Power Of MailChimp & How To Harness It

power of mailchimp featured image

In the next 24 hours, over 15 million people will log into MailChimp.

And 15 million people can’t be wrong. With countless flexible features, tons of e-commerce options, and compatible integrations, all in an app that anyone can use, it’s no wonder that MailChimp is the most popular email service provider in the world. They’ve racked up an impressive array of awards while maintaining an unyielding reputation for being the underdog. MailChimp started out small; a MailShrimp some might say. Their success has blossomed from their ability to understand where their users are coming from because they’ve been there. read more

Achieving Success with SMART Goals

Achieving success with smart goals

All projects need goals. By implementing specific, measurable, attainable, relevant and timely goals we create a clear and actionable path to achievement.

An Article written by the JH Media Group Team.

At JH Media Group we strive to help all of our clients promote their businesses and become more successful with their internet operations. From building websites to supporting their internet activities, from helping with SEO to expanding their customer base, from composing content to advertising all aspects of their business, JH Media Group is your one stop shop. read more