What is your core marketing strategy?

Marketing Information Overload

A while back, I attended the Digital Summit in Atlanta to do some networking and learn tips from the experts.

One of the experts asked the audience if anyone was still using traditional marketing tactics and let out a small chuckle to those that raised their hands.

I took a sip of coffee from my free, branded traveler mug and used my free, branded pen to jot this note down on my free, branded notepad.

Much like the enormous number of marketing blogs and advice online, a marketing conference can easily become information overload, causing you to question everything you’re doing, and feel the heightened sense of uncertainty regarding your marketing plan. read more

How to Calculate the Cost to Build a SaaS System

How much does it cost to build a SaaS system

Calculating the Cost to Build a SaaS System: Profit vs. Spend

The potential to earn passive income by building a Software as a Service (SaaS) system is very alluring, but what will you have to put in up front to get there? Determining your cost to build a SaaS can be more complicated than you might think. We’ve built a number of SaaS systems and want to share with you how to estimate your spend on each part of the project, avoid costly mistakes and get the most for your money.

One of the first questions more people with a great idea for a SaaS ask is:

Is building software worth the investment?

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A Guide to Keywords for Atlanta Businesses

Letter representing keywords for Atlanta businesses

When Should You Look Into Keywords for Atlanta or Athens Businesses Like Yours?

Answer: Yesterday (at the latest)

map of Atlanta If your business is in Georgia and you’re not thinking about the best keywords for Atlanta or Athens based businesses in your industry then it’s high time to start. Odds are your competitions is already digging up all the industry keywords in Atlanta and the rest of the state that are prime for the picking.

Whether you’re starting to consider looking into SEO, it’s been on your mind for a while, or you have no idea where to start, this guide will help you get started or get on track with fast and easy tips. read more

Drip Email Marketing Confusion Elimination Guide

How to be a digital marketer with Drip

Welcome to Atlanta… and Drip Email Marketing!

Whether you’re marketing your own business or building your digital marketing clients, drip email marketing is a must. Not only are your goals crucial, your path to get there and your understanding of your specific customer behaviors are things you just can’t do without.

Becoming a digital marketer is pretty simple, you don’t need a degree, you can train yourself online, and there are countless companies in need of a digital agency or a freelance marketer to build their businesses. However, that doesn’t mean it’s going to be a cakewalk. Even experienced digital marketers need to constantly learn new methods and tools. read more

How To Design And Print Referral Cards To Market Your Diagnostic Center

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name. read more

4 Fundamental Radiology Marketing Strategies

4-fundamental-marketing-strategies-diagnostics-center

Radiology Marketing Strategies: Fundamental Planning Steps To Grow an Imaging Center

Most imaging centers have some radiology marketing strategies up their sleeves. However, sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial.

There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

Research, data assessment, and patient and provider feedback are the guiding forces behind an effective marketing plan for any imaging center. read more