The Power Of MailChimp & How To Harness It

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In the next 24 hours, over 15 million people will log into MailChimp.

And 15 million people can’t be wrong. With countless flexible features, tons of e-commerce options, and compatible integrations, all in an app that anyone can use, it’s no wonder that MailChimp is the most popular email service provider in the world. They’ve racked up an impressive array of awards while maintaining an unyielding reputation for being the underdog. MailChimp started out small; a MailShrimp some might say. Their success has blossomed from their ability to understand where their users are coming from because they’ve been there. read more

Get The Best Clients To Come To You With Inbound Marketing

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Inbound Marketing: What it is and how it can help your business

red horseshoe magnet attracting some chrome balls, white backgroundInbound marketing is a strategy that involves drawing people in rather than forcing a message out. In this marketing method, customers find your business through blogs, social media sites, Youtube videos or, search engines results, to name a few. This works out nicely since people tend to seek out content and experiences that are helpful and valuable to them.

Focusing on how you can solve a problem that your target audience is experiencing, instead of trying to get the word out to as many people as possible, will help get you the right kind of client. That is the kind that is interested in what you have to offer. read more

5 Ways to Revamp Your Online Marketing

Sleeping on the JobWhenever I tell someone I do online marketing, I get some pretty classic responses:

“I need more traffic to my website. Should I do more on social media?”

“I’m on Facebook, but it feels so invasive. I’m thinking of quitting it altogether.”

“I need better online marketing. Where do I start?”

I think all of these questions tap into a general business concern: online marketing is supposed to work, but why isn’t it working for me?

It’s good to question your approach to online marketing. Having this critical lens can help you make better decisions. For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan. read more