You wouldn't call a carpenter to fix your car or a podiatrist to work on your heart, so don't call a developer to market your goods a designer to plan your database or a marketer to build your project.
These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this.So, let's take a look through some of these questions and the lessons to be learned from them, starting with the big ones first.
Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility. If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.
Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.
Your diagnostic imaging marketing doesn't mean much if your phone number isn't easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.
If you're ever wondering what goes into building a website, web-app, mobile app, or piece of software, now you know!