Radiology Marketing Strategies: Fundamental Planning Steps To Grow an Imaging Center
Most imaging centers have some radiology marketing strategies up their sleeves. However, sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial.
There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.
Research, data assessment, and patient and provider feedback are the guiding forces behind an effective marketing plan for any imaging center.