You just logged into a new SaaS system and now they want you to enter your credit card JUST TO LOOK AROUND? “That’s ridiculous!” you think to yourself a little bit outraged. “I’m not putting in my credit card just to look at this thing. Why would anyone think that is ok?”
Then we have two different paths that people take. They usually go something like this:
- This is crazy, I am never going to put in my credit card just to look. Goodbye!
- Now that I am looking at this thing, it really does solve my problem, and this is a big problem for me. Alright, I’ll bite. Here’s my credit card info.
What is the value for a new SaaS of these two different groups?
Disclaimer: This article does NOT apply to all SaaS systems. The bigger the system and the more the system is a platform, not just a single tool, the more this article applies in my experience.