The Power Of MailChimp & How To Harness It

power of mailchimp featured image

In the next 24 hours, over 15 million people will log into MailChimp.

And 15 million people can’t be wrong. With countless flexible features, tons of e-commerce options, and compatible integrations, all in an app that anyone can use, it’s no wonder that MailChimp is the most popular email service provider in the world. They’ve racked up an impressive array of awards while maintaining an unyielding reputation for being the underdog. MailChimp started out small; a MailShrimp some might say. Their success has blossomed from their ability to understand where their users are coming from because they’ve been there. read more

Learning to Code with Liz Norton

learn-code
This is the third entry in our “Learn to Code” series. You can find our other entries over here. In each post we ask programmers and developers to share their biggest learning experiences. If there’s one thing I’ve learned interviewing these experts, it’s that there are tons of opportunities out there to get involved in the development community. I hope this series inspires you try out something you thought you’d never be able to do!

Liz NortonLiz Norton is learning code on top of working full-time as a manager at a coffee shop. She blogs over at www.lizcod.es. And we are very grateful she took time out of her busy schedule to answer our questions. read more

5 Ways to Revamp Your Online Marketing

Sleeping on the JobWhenever I tell someone I do online marketing, I get some pretty classic responses:

“I need more traffic to my website. Should I do more on social media?”

“I’m on Facebook, but it feels so invasive. I’m thinking of quitting it altogether.”

“I need better online marketing. Where do I start?”

I think all of these questions tap into a general business concern: online marketing is supposed to work, but why isn’t it working for me?

It’s good to question your approach to online marketing. Having this critical lens can help you make better decisions. For clients who are beginners in online marketing or completely skeptical of it, I always outline a super simple marketing plan using free or trial versions of software for them to test their marketing ideas. Once they’ve got some numbers on interaction and traffic through testing, then they can really focus on their message and invest in a bigger marketing plan. read more

Putting your website content to work

Putting your website content to work.

You’ve heard it a thousand times: content is king. But if it’s so important, where do you start and how can you make it work for you? Let’s start by defining what good content is. From one of my favorite books on content strategy, The Elements of Content Strategy by Erin Kissane, good content is described as:

Useful
User-Centered
Clear
Consistent
Concise
Supported

I would also add that your website content needs to have one more element: seduction. Your website should charm your users into loving whatever you’re selling. Of course, the goals of your website will determine the presentation of the content. Are you educating users? Are you trying to persuade them to take some action? Are you selling merchandise? read more