The Differences Between Developers, Designers, & Digital Marketers

The differences in designers, developers, and digital marketers

The Differences Between Developers, Designers, & Digital Marketers

If you’re building a web project, you need to know who to call to get what done, and what to expect. You wouldn’t call a carpenter to fix your car or a podiatrist to work on your heart, so don’t call a developer to market your goods a designer to plan your database or a marketer to build your project. You may need all the different people though, and here’s how they think, what they do, and how to effectively use them!

A lot of people get these roles confused. They think that because someone can build a website or application, they must know how to market the system, and that is false. This article goes over the characteristics of digital marketers vs. developers & designers and it helps you understand who to hire for which jobs. read more

Starting a Successful SaaS Businesses

Starting a Successful SaaS

Building a Profitable SaaS

One of the first things we tell people wanting to build a SaaS is that you’re not building software, you’re building a business. Some of the first questions you have to ask yourself are:

  • Can you make any money on this thing? How much?
  • Will anyone buy my great new idea?
  • How much is this thing going to cost me to build? Is it even possible?
  • How do I get the word out about my fancy new product?
  • What about all those pesky business questions like:
    • How many people do we need to make a purchase in order to be cash flow positive?
    • Who is going to answer the phone?
    • Do we need insurance? If so, how much will it cost?
    • What is our monthly operating cost?
    • How do we grow the system?
    • What happens when something goes wrong? How much will that cost?
    • How do we get the word out about this system to the right people?
    • How do we manage new versions?
    • How do we know what our customers are asking for?

    And of course, the biggest questions of them all:

    Are people going to pay for your SaaS, and if so, how much?

    These questions all seem like simple, straight-forward questions that anyone should ask before starting any business. But so often people jump into building software systems without clearly thinking through all of this. read more

The Best Patient Retention Strategies for Diagnostic Centers

op Strategies for patient retention for an imaging center

Great strategy guides have been created for increasing patient referrals to new and growing diagnostic imaging centers, but much less is written about strategies for diagnostic patient retention

Focusing only on marketing your imaging center to gain new patients may mean failing to nurture existing patients, which can hinder your efforts to build your imaging center’s reputation. And a good reputation is key to gaining new diagnostics patients and growing your imaging center overall.

How to keep radiology patientsPatients who slip through the cracks may suffer negative consequences of disrupted care, while your center loses the rewards of all the hard work that has gone into your outreach and reputation-building efforts. read more

The Power Of MailChimp & How To Harness It

power of mailchimp featured image

In the next 24 hours, over 15 million people will log into MailChimp.

And 15 million people can’t be wrong. With countless flexible features, tons of e-commerce options, and compatible integrations, all in an app that anyone can use, it’s no wonder that MailChimp is the most popular email service provider in the world. They’ve racked up an impressive array of awards while maintaining an unyielding reputation for being the underdog. MailChimp started out small; a MailShrimp some might say. Their success has blossomed from their ability to understand where their users are coming from because they’ve been there. read more

Learning to Code with Liz Norton

learn-code
This is the third entry in our “Learn to Code” series. You can find our other entries over here. In each post we ask programmers and developers to share their biggest learning experiences. If there’s one thing I’ve learned interviewing these experts, it’s that there are tons of opportunities out there to get involved in the development community. I hope this series inspires you try out something you thought you’d never be able to do!

Liz NortonLiz Norton is learning code on top of working full-time as a manager at a coffee shop. She blogs over at www.lizcod.es. And we are very grateful she took time out of her busy schedule to answer our questions. read more